Marketing Lead

What We Do

Shepherd is a technology-driven Managing General Underwriter (MGU) transforming commercial Property & Casualty insurance for high-hazard industries. Our mission is to make risk frictionless for the builders and operators shaping the physical world — protecting progress from concept through construction and into decades of operation.

We’re building the fastest, smartest commercial risk platform, where underwriting expertise, data, and automation work together to deliver:

• Faster decisions
• Smarter, more accurate pricing
• Better risk outcomes
  
  

With Shepherd, safety, speed, and quality no longer trade off against one another — they compound. We’re not just modernizing insurance products. We’re building the risk infrastructure for the next generation of financial services, where technology, underwriting, and partnerships operate in harmony to support the world’s most important industries — and the progress they make possible.

Our Investors

To date, Shepherd has raised over $20M from leading investors, including:

• Spark Capital
• Costanoa Ventures
• Y Combinator
• Susa Ventures
• Intact Ventures
• And several others
  
  

Our Team

We're a team of technologists and insurance enthusiasts, bridging the two worlds together. Check out our team page to meet some of us!

The Role

About You

We’re looking for the first marketing leader at Shepherd. We believe the best marketers are polymaths with diverse work experiences. They use their expertise in multiple areas and historic perspective to draw connections across the business in order to unlock new levers of growth.

In this role you will work cross-functionally with our underwriting, partnerships, business development, product, and engineering teams to take ownership of Shepherd’s brand, product marketing, digital marketing, and internal / external content. This is a unique and exciting opportunity to join a dynamic startup experiencing rapid growth across a diverse set of product offerings.

This is an in-person role from our San Francisco office.

You would be a dream candidate if…

• 5 years in a marketing leadership role at a software, insurance, or fintech (financial services) business
• 2 years in a product marketing (PMM) specific role
• Direct experience with channel sales GTM motion and creating / owning seller enablement assets
• Direct experience with life cycle / ABM / partner marketing
• Strong business acumen and willingness to operate in unstructured environments where you’ll own projects independently
• Willingness to create and own copywriting
• Strong sense of design
• Organized and have the ability to manage multiple tasks / projects simultaneously
  
  

Responsibilities

Shepherd is building a better and faster way to underwrite commercial insurance for high-hazard businesses, including using novel data sources. Our products are supported by a full-stack platform purpose built to launch and support everything from submission intake to policy issuance. Shepherd leverages its technology to make quick, informed, underwriting decisions. Finally, we pair our insurance products with native software (SaaS) solutions that help improve client outcomes and differentiate our offerings in the marketplace.

The successful marketing candidate will:

• Wear many hats, acting as a marketing generalist and first dedicated marketing leader for the company
• Develop a comprehensive marketing strategy and plan for the organization with measurable results
• Create the necessary narratives and enablement materials to support Shepherd underwriters and distribution partners (brokers)
• Take ownership of Shepherd’s external narrative and product framing as well as direct marketing campaigns
• Apply Shepherd’s brand and story to various product surface areas
• Manage internal and external resources to develop campaigns or marketing initiatives
• Create unique events or customer experiences that drive growth and brand awareness
• Work closely with the Shepherd underwriting team to supplement outreach (production) efforts
• Easily identify connections between various parts of the insurance stakeholder chain and incorporate those insights into marketing strategy
• Be responsible for growth oriented KPIs and other measurable outputs
• Take an active role in company leadership
• Be adaptable and creative in a fast paced startup environment
• Effectively communicate with underwriting, product and engineering teams
  
  

Benefits

🏥 Premium Healthcare

100% contribution to top-tier health, dental, and vision

🏖️ Unlimited PTO

Flexibility to take the time off, recharge, and perform

🥗 Daily lunches, dinners, and snacks

We work together, and enjoy meals together too

🖥️ SF, NYC, or Dallas-Fort Worth Offices

Premium office spaces on both coasts with daily lunches provided

📚 Professional Development

Access to premium coaching, including leadership development

🏦 401(k) Plan

Competitive 401(k) plan offered

🐶 Dog-friendly office

Plenty of dogs to play with and make friends with in the SF office

Compensation Range: $180K - $220K