Vice President of Sales

Position Summary

The Vice President of Sales is the senior commercial leader responsible for driving Sheffield Metals’ growth in the direct-to-contractor and regional roll former segments, leading a national and regional sales organization, and owning executive-level customer relationships. This role is highly field-facing (approximately 70% travel) and includes meeting in person with the company’s top 10 customers every 3–4 months to drive strategic alignment and growth. A core mandate of this role is to lead the evolution of the sales organization structure by aligning inside and outside sales roles, modernizing coverage models, and driving the change management required to implement new ways of working, while improving win rates, shortening sales cycles, strengthening forecasting, and partnering closely with operations, marketing, pricing, finance, and supply teams to deliver profitable, scalable growth.

Job Duties

Sales Leadership & Strategy

• Lead and develop a national and regional sales organization with clear goals, accountability, and performance standards
• Own the growth strategy for direct-to-contractor and regional roll former segments, with clear targets for revenue, market share, and profitability
• Lead key strategic opportunities and negotiations with high-value customers
• Translate company objectives into clear, measurable sales priorities and execution plans
• Prepare and present quarterly performance reviews by region versus budget and prior year

Sales Process & Performance

• Build and enforce consistent, documented sales processes across inside and outside sales
• Drive full CRM adoption and data accuracy to support forecasting, visibility, and decision-making
• Improve win rates and sales cycle time through disciplined deal review, coaching, and pipeline inspection
• Ensure strong collaboration between Account Managers, Branch Managers, and Inside Sales

Collaboration & Alignment

• Partner closely with pricing, operations, and supply chain to align growth priorities, capacity, and service levels
• Collaborate with manufacturing partners, including New Tech Machinery, to create joint market opportunities
• Work with Revenue and Marketing teams to ensure initiatives are aligned, scalable, and execution-focused

Market Intelligence & Financial Stewardship

• Gather and apply market and competitive intelligence to guide strategy, pricing, and investment decisions
• Use financial and operating data to guide territory strategy and maximize revenue, margin, and cash flow
• Establish and manage clear performance dashboards and KPIs to track sales effectiveness and profitability

Education

Bachelor’s degree in a business-related field.

Experience & Skills

• 10 years of industrial sales experience with a proven record of meeting and exceeding sales goals
• Demonstrated experience leading and scaling high-performing sales teams
• Experience owning sales strategy, execution, and results across a multi-region or national footprint
• Strong experience using CRM and sales technology to drive performance and visibility
• Metal roofing or related building products experience strongly preferred
• Strong commercial judgment, negotiation skills, and executive presence
• Ability to influence cross-functional leaders and drive change in a complex organization

Additional Change Leadership Experience

• Proven experience leading sales organization structure changes, including redesign of roles, territories, and coverage models across inside and outside sales
• Track record of leading sales teams through organizational and compensation transitions while maintaining performance, morale, and talent retention

Travel

Travel for this position is routine; approximately 70%

Why Team Members join Sheffield Metals:

• Team-oriented environment
• A real Work life/ Home life balance
• Growth and Development Opportunities including a Lifelong Learning Career Path
• Humble, Hungry, Smart Culture
• Market Competitive Salaries
• Free Virtual Doctor visits with $0 copay (Teledoc)
• Tuition Reimbursement

Sheffield Metals Core Values:

Humble – lack excessive ego or concerns about status; emphasize the Team over self

Hungry – always looking for more, self-motivated, and diligent; do more than to just get by, committed

Committed - to the team, yourself and the company with an infections attitude

EOE/Drug Free Workplace