What are the responsibilities and job description for the Performance Marketing Specialist position at Shaw Search Partners?
Shaw Search Partners is proud to partner with a global digital marketing and tech solutions firm seeking a highly motivated and skilled Performance Specialist to manage and optimize their client’s digital marketing efforts. The Performance Specialist will be responsible for developing and implementing digital marketing campaigns across various channels, including social media, PPC advertising, and search engine optimization (SEO).
Paid Media Responsibilities
- Develop, implement and optimize paid media campaigns across various platforms (Google Ads, Bing Ads, Meta Ads via Derby, LinkedIn Ads, etc.)
- Conduct keyword research and analysis to develop targeting strategies and budget recommendations.
- Create effective search ad copy
- Manage budgets and bids to maximize ROI and achieve performance targets
- Track and analyze campaign performance data to identify areas for optimization and improvement
- Create and present regular performance reports to stakeholders
- Apply industry knowledge and professional experiences to answer complex questions and problem solve technical issues.
SEO Responsibilities
- Develop and implement SEO strategies to improve organic search rankings and increase website traffic
- Conduct keyword research and analysis to identify high-potential search terms
- Optimize website content and structure to improve visibility and relevancy
- Monitor and analyze website analytics data to identify areas for improvement and track progress
- Setup and monitor local directories and Google Business accounts
- Stay up-to-date with the latest SEO trends and algorithm updates
Qualifications
- 2–4 years of hands-on experience in paid media, preferably in an agency or eCommerce environment
- Experience with Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, GA4, Looker, and SEO tools such as SEMrush, Google Search Console, Yext, and Google Business
- Strong analytical skills and ability to interpret data to make informed decisions
- Excellent communication and presentation skills
- Ability to work independently and hold self accountable to exceed goals
- Optimize personal work processes and drive results through time management
Bonus Points
- Agency experience
- Google Ad, Google Analytics Certified
- Facebook Blueprint certified
- Fluent in Spanish (read and write)
- Experience with Google Tag Manager, Google DoubleClick, Google Data Studio
- Knowledge and understanding of the hospitality and travel industry
