Social Media & Recruiting Coordinator

Shamrock Roofing and Construction

Social Media & Recruiting Coordinator

Company: Shamrock Roofing Type: Full-time

Location: Overland Park, KS — In-office / hybrid

Compensation: $45K–$60K base performance bonuses tied to qualified applicants and hires

Why this role exists

We're scaling our roofing sales team and the best closers don't come from Indeed — they come from seeing our brand, our culture, and our top reps' paychecks on TikTok, Instagram, and YouTube Shorts. This role owns that pipeline end-to-end: create the content that pulls applicants in, then screen and move them through the hiring funnel.

This is a builder role. You'll have creative control, a real budget, and a direct line to the owner.

What you'll actually do

Content creation (60% of your time)

• Produce 5–10 short-form videos per week across TikTok, Instagram Reels, and YouTube Shorts
• Capture day-in-the-life footage with our sales reps, install crews, and storm chases
• Write hooks, scripts, and captions that make people want to sell roofing for Shamrock
• Run our employer-brand presence on LinkedIn and Facebook
• Track what's working — views, applicants per video, cost per qualified lead

Recruiting funnel (40% of your time)

• Respond to inbound applicants within 24 hours
• Run initial 15-minute phone screens against a defined scorecard
• Schedule qualified candidates with the sales manager for ride-alongs and final interviews
• Maintain the applicant tracker (CRM/spreadsheet) so nothing slips
• Follow up with candidates who ghost or stall — recover the ones worth recovering

Requirements:

Who we're looking for

Required

• Portfolio or active social accounts showing you can produce short-form video that actually performs (don't just say you can — show us)
• Comfortable on camera and behind it
• Strong phone presence and written communication
• Organized enough to run a candidate pipeline without dropping people
• Self-starter — we'll give you direction, not a script for every video

Bonus points

• Experience in trades, home services, or recruiting
• Basic editing chops in CapCut, Premiere, or similar
• You've hired or screened candidates before
• You've grown a social account from zero

Not required

• A marketing degree
• Prior roofing knowledge (we'll teach you)

What you can expect from us

• Honest feedback, fast decisions, no corporate red tape
• Budget for gear, software, and paid promotion
• A team that will actually show up when you want to film them
• Real growth path — this role can become Head of Marketing or Director of Talent as we scale

Shamrock Roofing is an equal opportunity employer. We hire based on skill, hustle, and fit — nothing else.

#ZR

If you’re the right fit, you’ll know exactly what this job entails. Bring your passion, ideas, and leadership to Shamrock Roofing and Construction and be part of our success story. Apply now and let’s build the future together. Come be a part of a Top 40 Roofing Contractor in the United States! We're expanding across the Midwest and South.

At Shamrock, we’ve built a $70M roofing brand on reputation, community, and results. You bring the drive — we’ll give you the systems, brand power, and back-end support to help you close big. WE BUILD DURING WINTER!

**WE HIRE VETERANS**

MUST BE COMFORTABLE WITH D2D SALES. SOME COMPANY LEADS PROVIDED. SELF GEN LEADS ARE EXPECTED.

COME START A NEW CAREER - ROOFING SALES IS A YEAR ROUND JOB!