What are the responsibilities and job description for the Chief Marketing Officer position at Seven Logik?
Job description:
Job Title: Chief Marketing Officer (CMO)
Company: Care4Hair
Locations: Miami, FL and Dallas, TX
Overview
Care4Hair is seeking a highly experienced and results-driven Chief Marketing Officer (CMO) to lead and scale all marketing operations across our Miami and Dallas locations. This role is responsible for overseeing the full marketing ecosystem, including website performance, digital strategy, social media, lead generation, branding, and patient acquisition. The ideal candidate must have strong experience in healthcare or cosmetic services marketing and a deep understanding of performance-driven growth.
Key Responsibilities
- Develop and execute the overall marketing strategy aligned with revenue and growth goals
- Oversee and optimize all digital channels including website, SEO, paid advertising, and social media
- Manage and supervise internal marketing teams and external agencies across both locations
- Drive lead generation and patient acquisition through data-driven campaigns
- Monitor and improve website performance, user experience, and conversion rates
- Lead content strategy across platforms (social media, YouTube, website, email marketing)
- Establish KPIs and track performance metrics (ROI, CAC, conversion rates, lead quality)
- Ensure brand consistency across all platforms and markets
- Collaborate closely with sales and operations teams to align marketing with business objectives
- Identify new growth opportunities, markets, and strategic partnerships
- Oversee reputation management, reviews, and online presence
Qualifications
- Proven experience as a CMO or senior marketing leader
- Strong background in digital marketing, lead generation, and performance marketing
- Experience managing multi-location businesses (preferred)
- Knowledge of healthcare, medical, or cosmetic industry (preferred)
- Expertise in website optimization, SEO, paid media, and social media strategy
- Strong leadership and team management skills
- Data-driven mindset with ability to analyze and act on performance metrics
- Excellent communication and organizational skills
Key Performance Indicators (KPIs)
- Increase in qualified leads and booked consultations
- Cost per lead and cost per acquisition
- Website conversion rates and traffic growth
- Social media engagement and content performance
- ROI on marketing spend
What We Offer
- Leadership role in a fast-growing medical brand
- Opportunity to build and scale marketing across multiple locations
- Competitive compensation based on experience
- Performance-based incentives
This role is ideal for a strategic and hands-on marketing leader who can take full ownership of growth, branding, and digital performance for Care4Hair.
Benefits:
- Employee assistance program
- Professional development assistance
Work Location: In person
Salary : $72,000 - $104,000