What are the responsibilities and job description for the Marketing Specialist position at Sev-Rend Corporation?
Description
Sev-Rend Corporation is a printing and manufacturing company leading the industry in tag and label application, flexible packaging, and product identification. We are looking for hardworking and driven individuals interested in helping us uphold our longstanding commitment to our customers through quick lead times and superior quality.
Our Culture
At Sev-Rend Corporation we exist to make people’s lives better. We encourage our people to reach for their full potential professionally and personally. We drive the success of our company through employee involvement. We value:
- Compassion – To empathize with others who are needing assistance and feel compelled to help.
- Humility – Thinking about oneself less and having a focus on others.
- Inspiration – Something that moves someone to act, create, or feel an emotion.
Overview
We are seeking a Marketing Specialist to execute integrated marketing initiatives aimed at growing brand awareness, supporting sales, and driving demand for Sev-Rend’s packaging solutions. The Marketing Specialist will play a key role in coordinating campaigns, creating content, managing digital channels, supporting trade shows/events, and tracking results—while operating within a manufacturing/B2B packaging context.
Responsibilities
- Assist in planning, executing, and managing marketing campaigns across digital, print, email, social, trade-shows, and promotional channels.
- Create, proofread, and edit marketing content: blog posts, web copy, social media posts, email newsletters, brochures, data sheets, case studies, trade-show materials.
- Manage and maintain the marketing calendar, project timelines, campaign schedules, and vendor/agency relationships.
- Coordinate with internal stakeholders: sales, product development, operations, customer service, graphic design to ensure alignment and timely execution.
- Oversee and maintain marketing asset library (collateral, images, brand templates, stock of printed materials).
- Support trade-shows and events: logistics, booth coordination, collateral preparation, travel arrangement, onsite coordination.
- Use HubSpot to build, execute, and report on marketing campaigns; manage contact lists, workflows, email sequences, landing pages, and analytics dashboards.
- Track and report on campaign performance metrics using Hubspot (e.g. website traffic, email open/click rates, lead generation, conversions), prepare reports and insights.
- Conduct market research, competitive analysis, and support customer/industry insight gathering, especially around packaging trends and sustainability.
- Assist with updating and maintaining website content, social media profiles, and other digital channels.
- Ensure brand consistency across all marketing communications and materials.
Requirements
- Bachelor’s degree in Marketing, Communications, Business or related field.
- 3-5 years of experience in marketing or related function (B2B manufacturing or packaging industry experience preferred but not required).
- Strong writing, editing and verbal communication skills.
- Ability to manage multiple projects, meet deadlines, coordinate with cross-functional teams.
- Familiarity with digital marketing tools (email marketing platforms, social media management, basic analytics) and Microsoft Office.
- Strong organizational skills and attention to detail.
- Experience with Hubspot required.
- Familiarity with basic web CMS (WordPress or similar) and SEO/SEM fundamentals.
Compensation and Benefits
- Base Pay Range: $60-70k
- 5 days of annual Paid Leave
- Vacation accrual based on tenure
- 8 Paid Holidays.
- 401k with Company Contribution.
- Company Provided Short Term Disability, Long Term Disability, and Basic Life Insurance.
- Optional Health, Dental, Vision, and Supplemental Life Insurance.
- Travel and Expense Reimbursement
Salary : $60,000 - $70,000
