Senior Marketing Manager

About SET Active

SET creates athleisure designed for what's next. Founded on the belief that style and comfort shouldn't be mutually exclusive, the brand offers versatile pieces that transition seamlessly from workout to weekend, meeting to coffee run. Blurring the line between form and function, these pieces adapt effortlessly to the everyday girl's ever-changing schedule.

Position Summary

The Senior Marketing Manager drives SET's growth across awareness, acquisition, retention, and loyalty - owning campaign GTM, CRM, and channel execution while orchestrating internal partners and agencies. You'll set the plan, run the calendar, and hit the numbers - with stewardship of channel budgets within guardrails - leading a small team to turn creative ideas into measurable results.

Strategy

Key Responsibilities

• Own the marketing calendar, ensuring cross-functional alignment across product, creative, e-commerce and POS.
• Oversee daily execution across owned marketing channels (email, SMS, loyalty, and site), ensuring brand consistency, accuracy, and performance alignment.
• Work collaboratively with the Senior Brand Manager on creative strategy and go-to-market plans, ensuring marketing is always on-brand.
• Manage budgets and agency partnerships, making informed allocation decisions that balance growth, efficiency, and ROI.
• Set and track clear KPIs across channels, report on performance, and use insights to refine strategy and guide future decisions.
  
  

Performance Marketing & Acquisition

• Lead paid media strategy across Meta, Google, TikTok, affiliates, and emerging channels.
• Manage agency partners to hit ROAS, CAC, and LTV goals, using insights to continuously optimize performance.
• Oversee the E-commerce Manager to ensure alignment between paid and onsite strategy - optimizing the full funnel from ad click to checkout.
• Partner with the E-commerce Manager on site merchandising, PDP optimization, and onsite testing to improve conversion and AOV across desktop and mobile experiences.
• Collaborate on SEO and GEO strategies, analytics tracking, and landing page development to drive visibility and revenue.
• Regularly review site and campaign data to identify opportunities, test hypotheses, and inform reallocation of spend or creative direction.
• Work with external partners and platforms, as well as internal resources to ensure ongoing compliance.
  
  

Email & SMS Marketing

• Oversee the strategy and execution of all email and SMS campaigns - including promotional, transactional, and triggered messages.
• Manage the campaign calendar to ensure timely, accurate, and cohesive communication across all customer touchpoints.
• Continuously test and optimize creative, segmentation, timing, and frequency to drive engagement and revenue.
• Monitor list growth and hygiene, ensuring deliverability and compliance with platform best practices.
• Analyze channel performance and translate learnings into actionable next steps to improve conversion and retention.
• Work with external partners and platforms, as well as internal resources to ensure ongoing compliance.
  
  

Customer Lifecycle, Loyalty & Retention

• Develop and refine lifecycle strategies that increase repeat rate, retention, and overall customer lifetime value.
• Own SET Rewards - overseeing program strategy, growth initiatives, and performance tracking.
• Partner with CX and Product teams to enhance loyalty tiers, rewards, and surprise-and-delight moments that drive engagement.
• Use customer data, cohort analysis, and competitive insights to evolve retention strategy and optimize the post-purchase experience.
• Collaborate with the E-commerce Manager to align onsite experience and offers with lifecycle goals.
  
  

PR, Influencer & Community Marketing

• Oversee the Influencer Specialist to drive both organic seeding and affiliate marketing strategy, ensuring programs deliver measurable ROI across sell-through, engagement, and content value.
• Manage PR and affiliate agency partners to hit awareness and performance KPIs, leveraging data to guide partner selection, commission and gifting strategy, and campaign amplification.
• Own SET's community marketing strategy - including broadcast channels, conversations within TYB (SET Rewards), and community activations that deepen engagement and brand loyalty.
• Use performance insights and community feedback to evolve strategies, strengthen relationships, and drive authentic brand connection.
  
  

Marketing Operations & Analytics

• Maintain regular reporting across acquisition, retention, and engagement metrics with actionable takeaways.
• Implement scalable processes for campaign planning, testing, and performance tracking.
• Use data to inform decision-making and re-strategize as needed to drive business outcomes.
• Ensure operational readiness across all marketing initiatives in partnership with cross-functional leads.
  
  

Leadership & Collaboration

• Manage a team and/or external vendors in CRM, paid, PR and affiliate, and performance-related functions.
• Coach and support internal team members and external partners to ensure strong execution.
• Foster alignment between marketing and creative teams to deliver seamless campaigns.
• Promote a results-oriented, collaborative, and forward-thinking marketing culture.
  
  

Qualifications

• 5-7 years of experience in performance marketing, lifecycle, and/or growth marketing roles, ideally within a DTC, fashion, beauty, or consumer goods environment.
• 2-3 years of people managing channel experts, external partners, or internal teams in paid media, email/SMS, or performance strategy.
• Proven success in leading data-driven marketing campaigns focused on acquisition, retention, and LTV improvement.
• Demonstrated success in managing and executing integrated brand campaigns, storytelling initiatives, and partnerships.
• Deep understanding of branding, audience engagement, and customer lifecycle.
• Strong written and verbal communication, creative ideation, and problem-solving abilities.
• Experience collaborating with cross-functional teams in a fast-paced, high-growth environment.
• Excellent project management skills, sharp attention to detail, and ability to adapt quickly to change.
  
  

Core Competencies

• Analytical Thinking: Strong ability to interpret data and adjust tactics for continuous improvement.
• Channel Expertise: Deep understanding of performance marketing mechanics across paid, owned, and earned media.
• Executional Excellence: Detail-oriented with an ability to manage complex timelines and multi-channel campaigns.
• Collaboration: Works well with diverse teams to execute shared goals across functions.
• Agility: Thrives in a startup environment and adapts to new tools, platforms, and opportunities quickly.
• Customer Focus: Thinks through the lens of customer behavior and purchase journey to drive lifetime value.