What are the responsibilities and job description for the Digital Marketing Coordinator position at Sequel Brands?
Company Description
Sequel Brands is not just building fitness studios but pioneering a franchise movement that transforms the way people train, recover, and move. With a focus on innovation, Sequel Brands is dedicated to redefining the fitness and wellness experience. We are committed to fostering communities powered by purposeful movement and offering dynamic solutions for all fitness enthusiasts. Join us as we shape the future of fitness.
Role Description
Sequel Brands is seeking a detail-oriented, performance-driven Digital Marketing Coordinator to support paid media execution across our growing franchise network. This role is ideal for an organized, analytical marketer who thrives in fast-paced environments and wants hands-on experience managing high-volume, multi-location digital campaigns.
Working closely with the Digital Advertising Manager, the Digital Marketing Coordinator will assist in campaign setup, creative production, reporting, and ongoing optimization across 50 franchise studio accounts. This is a growth-oriented opportunity for someone looking to deepen their expertise in performance marketing within a franchise model.
Key Responsibilities
- Support the execution of Meta and Google lead-generation campaigns across multiple franchise locations.
- Assist in campaign setup, audience creation, tracking implementation, and budget allocation.
- Monitor daily performance metrics (CPL, CAC, CTR, conversions) and flag optimization opportunities.
- Coordinate and implement A/B testing for creative, copy, and targeting variations.
- Develop and version ad creative using approved brand assets and copywriting tools.
- Generate weekly and monthly performance reports for internal teams and franchise partners.
- Ensure campaigns are aligned with brand standards and promotional calendars.
- Assist in onboarding new franchise locations by gathering assets and setting up ad accounts.
- Stay current on Meta and Google Ads platform updates and best practices.
Qualifications
- 1–3 years of digital marketing or paid media experience (internship or agency experience acceptable).
- Working knowledge of Meta Business Suite and Google Ads.
- Familiarity with lead generation strategies and performance metrics (CPL, CAC, ROAS).
- Strong organizational skills with the ability to manage multiple accounts simultaneously.
- Analytical mindset with comfort reviewing campaign data and identifying trends.
- Strong written communication skills and attention to detail.
- Experience in franchise, multi-location, or service-based businesses is a plus.