Inside Sales & Marketing Coordinator

This is a sales-focused, performance-driven role responsible for converting inbound leads into scheduled assessments and supporting marketing initiatives that drive client growth. You will own the entire lead journey—from first contact to booked assessment.

This is not an administrative role. This is a revenue-generating position.

Key Responsibilities:

Inside Sales & Lead Conversion

• Respond to all inbound calls, texts, and web leads immediately
• Conduct intake calls with prospective clients and families
• Build rapport, understand needs, and confidently present services
• Schedule qualified in-home assessments
• Follow up consistently via phone, text, and email until conversion
• Re-engage cold and past leads
  
  
  

Lead Management & Performance

• Maintain a structured follow-up system (no lead left behind)
• Track all lead activity in CRM
• Monitor missed calls and ensure rapid callbacks
• Improve lead-to-assessment conversion rates
  
  
  

Marketing & Growth Support

• Execute follow-up campaigns (text, email, call sequences)
• Assist with outreach to referral sources (hospitals, rehab centers, senior communities)
• Support marketing initiatives and community engagement efforts
• Track lead sources and campaign performance
  
  
  

Success Metrics

• Speed to lead response (goal: under 5 minutes)
• Number of assessments scheduled weekly
• Lead-to-assessment conversion rate
• Follow-up consistency and persistence
• Reactivation of past leads
  
  
  

Qualifications

• 2 years in sales, inside sales, or high-volume customer engagement
• Strong phone presence and communication skills
• Confident and persuasive communicator
• Highly organized with strong follow-up skills
• Comfortable working with performance metrics and goals
• Experience in home care, healthcare, or senior services preferred
• Experience using CRM systems preferred
  
  
  

Benefits:

• Competitive hourly pay
• Performance bonuses
  
  
  

Who You Are

• Driven by results and performance
• Comfortable on the phone and confident in conversations
• Persistent with follow-up and not afraid to ask for the appointment
• Organized and able to manage multiple leads at once
• Must be responsive to leads during business hours
  
  
  

Senior Helpers McKinney is an equal opportunity employer.