DIGITAL ADVERTISING SPECIALIST

Job Location(s) US-FL-Tampa

Overview

Whether you want to make your debut or go back on tour after a long hiatus, starting a career at Seminole Hard Rock Hotel & Casino Tampa can feel more like play than work. This expansive property is the premier entertainment destination of Central Florida & features high stakes table games along with thousands of the hottest slot machines. Owned & operated by the Seminole Tribe of Florida, this electrifying casino destination boasts rock star amenities at its AAA Four Diamond rated hotel ranging from seven award-winning Zagat-rated restaurants, a newly renovated Rock Spa® & Salon and VIP services galore.

Our Commitment To Service

We don’t have customers, we have Guests. Unparalleled Service isn’t just a part of our mission statement at Seminole Gaming; it’s a commitment to each and every one of our current & future Guests. Our staff spends their time making sure that every single one of our guests gets the rock star treatment, but the Seminole Hard Rock family also rolls out the red carpet for our employees with competitive benefits & a great work environment.

Benefits & Perks

We offer rockin' benefits that include Medical, Dental, Vision & Life Insurances, 401K, Paid time off, Annual Bonus Opportunity & much more! Please visit http://www.gotoworkhappy.com/benefits to see our full list of benefits!

Job Description

Responsibilities

The Digital Advertising Specialist will be primarily responsible for developing, executing, monitoring, and optimizing digital-based marketing strategies and content to expand Seminole Hard Rock Tampa’s digital footprint, build awareness, drive conversions, and increase retention. The position will combine knowledge of web and digital marketing with business insight and brand standards to support the property’s overall marketing initiatives.

Essential Duties Include, But Are Not Limited To

• Must adhere to the Seminole Tribe's Policies and Procedures
• Develop and manage content for company digital interfaces maintaining effective, cohesive, and engaging brand messaging
• Develop, execute, and optimize digital marketing campaigns (display ads, SEO/SEM, paid social, etc.), including content creation, strategy and analytics
• Perform and advise on website updates and oversee digital asset management
• Manage SEO for company website using approved platforms and best practices that deliver results, including on-page and off-page techniques
• Analyze current keywords to identify content gaps to improve campaigns
• Work with Digital and Brand teams at property and corporate levels to improve the quality of existing pages
• Improve campaign performance through A/B testing, proper tagging, audience segmentation, personalization, and optimization
• Monitor, analyze, and report on digital marketing campaign performance metrics, including ROAS and KPIs
• Work closely with multiple contracted marketings agencies to generate content and execute campaigns.
• Maintain current business information and content on third party listings and review sites
• Collaborate with the Social Media Specialist to ensure digital marketing supports social initiatives.
• Communicate frequently with corporate teams and media agencies to align objectives and shape campaigns accordingly
• Research and recommend emerging tools and technologies for digital marketing, including latest trends with SEO, Google algorithms changes, and social media site policies
• Support social media initiatives and coverage as needed
• Support maintenance and updating of on-property digital signage as needed
• Other duties as assigned
  
  

Qualifications

• Bachelor’s degree in Digital Marketing or related field preferred. High School diploma, GED, or equivalent required.
• Minimum of three (3) years’ experience in professional Internet Marketing.
• Ability to successfully handle extensive workload, prioritize and manage multiple projects and deal with time-sensitive opportunities as they arise.
• Advanced proficiencies in HTML, CSS, PHP, SQL, AJAX, XML, web design, HD video using Adobe Premiere and Adobe After Effects, graphic design utilizing Adobe programs (Photoshop, Illustrator, InDesign, etc.), Content Management Systems, analytics platforms (Adobe, Google, Meta, etc.), Microsoft Office Programs (Word, Excel, Outlook, etc.), and Windows/OSX
• Experience with digital signage platforms such as Poppulo, Fourwinds, iViews, Sonifi, etc.
• Duties and responsibilities are typically performed in a professional office setting, but there may be times where you will need to be on the Casino Floor or pass through this area. On the Casino Floor, you may be exposed to casino-related environmental factors including, but not limited to, second-hand smoke and excessive noise.
• While performing the duties of this job, the employee is frequently required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms, talk or hear; and taste or smell. The employee must frequently lift and/or move up to 50 pounds. Specific vision abilities required by this job include close, distance, color, and peripheral vision, depth perception and ability to adjust focus.
  
  

Native American Preference Policy

The Tribal Council gives preference in all of its employment practices to Native Americans. First preference in hiring, training, promoting and in all other aspects of employment is given to members of the Seminole Tribe who meet the job requirements. Second preference is given to members of other federally recognized Native American Tribes who meet the job requirements.

Employment Process

Seminole Gaming’s employment process requires candidates to obtain gaming licensure by successfully completing a background check with Seminole Gaming Compliance and Regulations, prior to beginning employment. These background checks may include, but are not limited to:

• Credit Check
• Criminal Background Check
• Drug Screen
  
  

Disclaimer

While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).

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