Media Buyer, Digital & Traditional

Company Description Marshall Advertising is a strategy-focused media buying agency that operates as an extension of clients’ internal marketing teams. The agency goes beyond traditional media buying by auditing marketing efforts, educating stakeholders on evolving media landscapes, and providing feedback on creative assets and research. With 20 years in business and nearly 250 years of combined marketing and media experience, the team leverages innovation and collaboration to maximize brand reach and tactical performance. Marshall Advertising negotiates and secures impactful paid media across cable, out-of-home, radio, broadcast, streaming, podcasts, direct mail, social, digital, influencer marketing, and sponsorships. The agency emphasizes a non-siloed culture where clients benefit from the full breadth of team expertise, without layers of account hierarchy.

Role Description The Media Buyer (digital & traditional) role is a full-time, on-site position based in Tampa, FL. This role is responsible for planning, negotiating, and buying media across both digital and traditional channels, including broadcast, cable, radio, out-of-home, social, digital display, streaming, podcasts, and sponsorships. Day-to-day responsibilities include developing media plans aligned with client goals, conducting audience and market analysis, managing budgets, and optimizing campaigns based on performance data. The role involves collaborating closely with internal team members and clients to review marketing assets, recommend A/B tests, and provide insights on emerging platforms and best practices. The Media Buyer will also support auditing client media efforts and contribute to strategic recommendations that enhance overall brand reach and efficiency.

Qualifications

• Candidates should possess strong Media Planning and Media Strategy skills to develop effective cross-channel campaigns.
• Candidates should possess Analytical Skills to interpret data, evaluate performance, and optimize media investments.
• Candidates should possess Media Buying experience across both digital and traditional platforms.
• Candidates should possess excellent Communication skills to collaborate with clients, vendors, and internal teams.
• Experience with digital advertising platforms (e.g., social, programmatic, search) and traditional media channels is beneficial.
• Familiarity with media research tools, audience measurement, and campaign reporting is preferred.
• Ability to manage multiple projects, meet deadlines, and work effectively in a fast-paced, collaborative environment.
• Bachelor’s degree in Marketing, Advertising, Communications, or a related field, or equivalent practical experience.