Media Buyer

Marshall Advertising, one of Florida’s largest independent media buying agencies, is seeking a motivated Media Buyer to join our team in Tampa.

Our nationally recognized agency works with clients across diverse industries, including Fortune 500 companies, in more than 50 markets nationwide. This role offers the opportunity to build your career, strengthen your buying and planning skills, and contribute to campaigns for a wide range of clients.

The ideal candidate has 2–3 years of media buying and planning experience and is comfortable managing multiple stages of the media buying process—from campaign planning, negotiation, and buying to trafficking, performance monitoring, reporting, reconciliation, and billing. Strong organizational skills, attention to detail, and a collaborative approach are essential.

AI, automation, and modern tools are part of how we work. We’re looking for buyers who are curious about new technology and comfortable using AI tools and large language models (LLMs) to support research, analysis, reporting, and everyday workflows. You don’t need to be a developer, but you should be willing to experiment, check outputs for accuracy, and use sound judgment when handling client information.

What You'll Do

• Plan and execute media buys across TV, cable, radio, and print.
• Collaborate with the media buying team to negotiate rates, placements, and added value opportunities.
• Conduct research and analysis to identify target audiences, market trends, and competitor activity.
• Manage trafficking, contract confirmations, weekly pre- and post-performance tracking, and billing through full reconciliation.
• Maintain campaign budgets, flowcharts, approvals, materials, and related documentation.
• Work with media representatives and vendors to coordinate campaigns from start to finish.
• Support invoice processing, contract management, and other administrative needs.
• Stay current on industry trends, emerging technologies, and media buying best practices.
• Use AI tools and LLMs to support research, campaign analysis, and reporting, and identify ways to simplify recurring tasks while checking outputs for accuracy and protecting client information.

What We're Looking For

• At least 2 years of media planning and buying experience; 2–3 years preferred.
• Knowledge of media planning and buying principles, including media metrics, pricing models, and negotiation techniques.
• Familiarity with the Strata Media Buying Platform, including View, SBMS, and Eleven.
• Proficiency in Google Workspace (Docs, Sheets, Slides, and Drive) and Microsoft Office, particularly Excel, Word, and PowerPoint.
• Excellent organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
• Strong analytical skills and the ability to interpret data and turn findings into useful recommendations.
• Ability to work effectively both independently and as part of a team.
• A passion for advertising and media trends, with a willingness to learn and adapt.
• Out-of-home (OOH) media buying experience is a plus.
• Hands-on experience or active experimentation with AI tools and LLMs, such as Gemini, Claude, or ChatGPT, for research, analysis, reporting, or workflow improvements.

Benefits

• 401(k) with company matching
• Generous vacation and days off, including summer hours and your birthday
• 100% paid short- and long-term disability insurance
• Maternity/family leave
• Health insurance eligibility and contribution

Job Details

Type: Full-time

Location: Tampa, FL

Work arrangement: Hybrid; currently 3 days per week in-office, subject to change

Compensation: Based on experience and qualifications. Compensation details will be discussed during the interview process.

Marshall Advertising is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees.