What are the responsibilities and job description for the Director / VP, Strategic Partnerships, TikTok Shop position at Sellery?
About Sellery
Sellery is a global social commerce company helping leading consumer brands build, scale, and transform their commerce business through livestream commerce, creator partnerships, affiliate marketing, performance content, and end-to-end social commerce solutions.
With offices in New York, Seattle, Bellevue, Los Angeles, and London, we partner with some of the world’s most recognized brands to deliver innovative strategies and best-in-class execution across the rapidly evolving social commerce landscape.
Driven by innovation, entrepreneurship, and a passion for redefining commerce, we’re building the future of how brands connect with consumers. Sellery is proud to be recognized as an award-winning leader in social commerce, including being named TikTok Shop Live Partner of the Year.
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The Opportunity
We’re looking for an experienced and commercially driven Director / VP of Business Development to join our growing leadership team in New York.
This is more than a sales role. Reporting directly to the CEO, you’ll play a key role in shaping Sellery’s commercial growth by developing relationships with enterprise brands, identifying new market opportunities, and helping some of the world’s leading companies build their social commerce business.
You’ll have the opportunity to influence commercial strategy, represent Sellery across the industry, and contribute directly to the company’s next stage of growth.
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What You’ll Own
Drive new business growth by developing relationships with enterprise brands, retailers, and strategic partners.
Own the full business development lifecycle—from prospecting and executive conversations through proposal development, negotiation, and contract execution.
Build and maintain relationships with senior stakeholders across Marketing, eCommerce, Digital, Social Commerce, and Retail teams.
Identify new business opportunities across fashion, beauty, lifestyle, consumer electronics, CPG, and other key verticals.
Develop tailored commercial solutions that align with each client’s business objectives and long-term growth ambitions.
Lead high-impact client presentations, workshops, and strategic discussions.
Partner closely with leadership, strategy, Brand Leads, and delivery teams to develop compelling proposals and ensure a seamless client onboarding experience.
Represent Sellery at industry events, conferences, and executive meetings.
Travel as needed to meet with clients, attend industry events, and support key business development initiatives across the US and internationally.
Build and manage a healthy pipeline while consistently achieving commercial targets.
Act as a trusted advisor by bringing strategic insights into social commerce, creator marketing, livestream commerce, and emerging industry trends.
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Who You Are
Proven experience in Business Development, Enterprise Sales, Strategic Partnerships, or a related commercial role.
A strong track record of winning and growing enterprise accounts.
Experience building relationships with senior stakeholders at leading consumer brands, retailers, or strategic partners.
Experience presenting to and influencing C-level executives and senior decision-makers.
Exceptional presentation, communication, and negotiation skills.
A strategic thinker with strong commercial acumen and a consultative approach to business development.
Entrepreneurial, self-motivated, and comfortable operating in a fast-paced, high-growth environment.
Passionate about social commerce and the future of digital retail.
Existing relationships within the consumer brand, retail, or social commerce ecosystem are a strong plus.
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Preferred Background
We’re particularly interested in candidates with experience at:
TikTok or TikTok Shop
ByteDance
Meta
Amazon
Shopify
Leading social commerce, influencer marketing, or digital agencies
Consumer brands with established eCommerce or omnichannel businesses
Experience working with Fortune 500 brands or other large enterprise organizations is highly preferred.
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Why Join Sellery
Join an award-winning company shaping the future of social commerce.
Work directly with the CEO and leadership team to influence the company’s commercial strategy and long-term growth.
Partner with some of the world’s leading consumer brands.
Collaborate with a global team across New York, Seattle, Bellevue, Los Angeles, and London.
High level of ownership, autonomy, and visibility within a rapidly growing business.
Competitive compensation package, including base salary, performance-based incentives, and significant career growth opportunities.
Thrive in an entrepreneurial environment where your ideas and contributions have a direct impact on the company’s success.