What are the responsibilities and job description for the SEO Specialist III position at Self Money Care Digital Marketing Blog?
Description
ACCOUNTABILITIES & ESSENTIAL FUNCTIONS
ACCOUNTABILITIES & ESSENTIAL FUNCTIONS
- Review reports to identify and drive SEO initiatives and campaigns.
- Determine the best strategies to ensure maximum SEO optimization opportunities.
- Research, identify, and implement changes on key landing pages for organic ranking success.
- Determine and drive direction for targeting, assigning URLs, and metadata before the creation of content.
- Determine how and where Mouser will conduct targeted keyword research for discovery, expansion, and optimization.
- Responsible for initiating the building and maintenance of reports and dashboards for SEO best practices.
- Document SEO industry trends, developments, algorithms, ranking factors, and how they can affect our business or industry.
- Develop Mouser and ecommerce business acumen.
- Perform administrative duties with the SEO department including (but not limited to) scheduling meetings, organizing presentations, researching and evaluating new opportunities, and coordinating global communications.
- Set meetings at regular intervals with external teams to align objectives and gather insights.
- Skill evaluation: Behavioral (80%)
- Experience with analytics tools such as Google Analytics, Omniture, Google Search Console, Lighthouse, Similarweb, BrightEdge, Conductor, Moz, Screaming Frog, etc.
- Understanding of SEO guidelines, search engine algorithms, and ranking factors.
- Knowledge of keyword research and data mining tools.
- Outstanding organizational skills and ability to manage multiple projects simultaneously while meeting deadlines.
- Excellent verbal and non-verbal communication skills. Including the ability to communicate with people at all levels.
- Interacts effectively with individuals and groups inside and outside the organization.
- Exhibits strong analytical, problem solving, negotiation, organizational, and teaching skills.
- Works effectively both independently and as a member of a cross functional team.
- Uses sound judgment to identify issues and escalates when appropriate.
- Contributes to improvements in processes (technical or business) used by multiple departments.
- Strong experience with all Microsoft Office applications.
- Multilingual a plus (but not required).
- Ability to set and track goals.
- Bachelor's Degree in a related discipline or work experience.
- Establish, maintain, and continuously build on Mouser and ecommerce business knowledge.
- Track, report, and evaluate website analytics for SEO initiatives and campaigns.
- Perform analysis and research for the development of reports and presentations for SEO successes and opportunities.
- Research, identify, and implement changes on key landing pages for organic ranking success.
- Perform competitor analysis to surface advantages and gaps.
- Build reports for keyword target rankings in multiple Search Engines, countries, and languages.
- Develop, maintain, and provide SEO training across multiple internal departments on how they can directly optimize copy and landing page content to strengthen organic rankings.
- Maintain and actively pursue awareness of SEO Industry trends and changes and share this knowledge with the SEO team.
- Bachelor's Degree in a related discipline or work experience.
- 2 years SEO experience required. For internal candidates, experience can be a combination of internal and external experience.
- Serve as a subject matter expert within SEO.
- Demonstrate Mouser business acumen.
- Develop optimization strategies that increase Mouser’s search engine result rankings.
- Perform competitive analysis and develop reporting on direct competition and strategies.
- Identify, report, and recommend improvements for SEO at the site level.
- Mentor peers in learning and building proficiency in Mouser, Internet Business, business analysis, and SEO Specialist skills.
- Participate in and suggest processes and standard improvements to build the skills and practice of SEO Specialists.
- Create and maintain SEO policies and requirements
- Bachelor's Degree in a related discipline or work experience.
- 4 years SEO experience required. For internal candidates, experience can be a combination of internal and external experience.