GTM Manager (Ebike)

Position Summary:

The Retail Marketing Manager is responsible for driving retail excellence across our dealer network. This role bridges brand strategy and in-store execution, ensuring our merchandising, promotions, events, and dealer programs translate into measurable sales growth and stronger dealer relationships. This individual is both a strategic thinker and a hands-on executor, someone who works as hard as they plan and turns ideas into action in the field.

Key Responsibilities:

In-Store Merchandising & Retail Programs:

• Own and manage the in-store merchandising program across the dealer network, ensuring brand standards and impactful product presentation.
• Develop tools, assets, and programs that elevate the retail experience and drive sell-through.
• Continuously evaluate merchandising effectiveness and implement improvements.

Dealer Relationships & Collaboration:

• Build strong, collaborative relationships with dealers to improve retail performance and partnership.
• Identify gaps in dealer support and proactively develop and implement solutions.
• Partner closely with the Sales Team and Dealer Digital Marketing Manager to ensure holistic dealer support across physical retail, events, and digital channels.

Sales Sprinter Van Program:

• Manage and administer the Sales Sprinter Van Program, including scheduling, logistics, inventory, branding, insurance, documentation, and usage tracking.
• Ensure the program supports dealer sell-in, demos, and regional activations effectively.
• Events & Field Support
• Support dealer events to drive local engagement, product education, and sales.
• Partner with Sales and dealers to support regional events and ride experiences.
• Provide on-the-ground execution to ensure events are organized, impactful, and aligned with brand standards.
• Sales Samples & Retail Tools
• Manage sales sample inventory, allocation, and tracking.
• Administer retail sell-in documents, promotional programs, and dealer communications in collaboration with GTM, Marketing, and Sales teams.
• Ensure dealers have timely access to accurate materials and promotional information.
• Cross-Functional Execution
• Work closely with GTM, Marketing, and Sales to align retail promotions, launches, and sell-in strategies.
• Translate brand and campaign strategy into actionable retail initiatives.
• Track program effectiveness and provide feedback to the eBike Brand Manager and cross-functional teams.

Qualifications & Experience:

• 3–6 years of experience in retail marketing, field marketing, channel marketing, or dealer-focused roles (powersports, cycling, outdoor, or related industries preferred).
• Proven experience working with dealer networks or retail partners.
• Strong organizational and project management skills.
• Comfortable working both strategically and tactically, this is not a desk-only role.
• Ability to travel regularly to support dealers and events.
• Self-starter with high accountability and strong follow-through.