Sr. Manager, Growth Marketing (Temp to Perm)

01 Position Summary

ColourPop is one of the most beloved beauty brands in the industry, with a community that’s genuinely obsessed. We’ve built that through great product and an authentic voice — and now we’re rebuilding the marketing engine to match. That means bringing on someone who can turn paid media into a true growth lever: not just managing spend, but architecting the system that makes every dollar work harder.

The Sr. Growth Marketing Manger will be hands-on owning paid media strategy and execution end-to-end across paid social, paid search, affiliate, Google shopping, CTV and YouTube. This is not a set it and forget it role. You’ll manage allocation decisions across channels, and establish the testing and optimization frameworks that compound over time. You’ll be the connective tissue between performance data and business outcomes, reporting with clarity and conviction. You’ll work shoulder-to-shoulder with the VP of Marketing to fuel demand and make sure brand and performance are pulling in the same direction.

This is a fast-moving, commercially-driven growth environment. Launches don’t slow down for anyone. The paid engine has to keep pace — and then some. If you’re energized by that, you’ll love it here.

02 Responsibilities

• Paid Media Strategy. Set and own the full-funnel paid media strategy across paid social (Meta, TikTok, Pinterest), paid search (Google, Bing), affiliate, Google shopping, CTV, and YouTube
• Investment & Allocation. Own budget allocation decisions across channels in real time. Know when to push, when to pull, and why. Maximize ROAS while keeping contribution margin healthy. You’re not just optimizing line items; you’re managing our paid investment
• Testing & Optimization Frameworks. Build the infrastructure for systematic learning: creative testing, audience segmentation, bid strategy, landing page optimization, incrementality measurement.
• Insights → Business Outcomes. Don’t just report what happened. Report what it means and what we’re doing next. Deliver performance reviews that drive decisions — clear, direct, and built for people who need to act on the information, not just receive it
• Attribution & Measurement. Be the internal authority on how we measure performance. Own our cross-channel attribution relationship and ensure channel metrics are interpreted correctly across the organization. Push back on self-reported platform numbers when the math doesn’t hold
• Brand & Performance Alignment. Partner closely with the VP of Marketing to ensure paid amplifies brand and not dilute it
• Agency & Vendor Management. Lead external agency and vendor relationships. Set expectations, hold them accountable, and know when to pull work in-house
• Cross-Functional Partnership. Work hand-in-hand with Creative, DTC, and Retail teams so that paid isn’t operating in a silo. Great performance marketing only works when the whole machine is aligned
• Multi-Hat Mentality. You don’t clock out at the edge of your role. When something needs to get done, you do it — and you’re energized by the range, not depleted by it
  
  

03 Requirements

• Experience. 6-8 years in performance marketing or paid media, with significant DTC or beauty/lifestyle brand experience.
• Channel Fluency. Deep expertise across paid social (Meta, TikTok) and paid search (Google), with working knowledge of affiliate, CTV, and YouTube. You know the platforms, the mechanics, and where each one earns its keep
• Commercial Mindset. You think in contribution margin, not just ROAS. You understand the relationship between CAC, LTV, and media efficiency — and you use that framework to make allocation decisions, not just report on them
• Attribution Sophistication. You don’t trust platform-reported numbers at face value. You’ve worked with MTA or incrementality tools and know how to build a measurement framework that’s actually useful for decision-making
• Creative Judgment. Great paid creative is half the job. You know what makes an ad stop the scroll, and you can brief and push creative teams to get there. You don’t settle for ‘good enough’ when the creative isn’t working
• Analytical Horsepower. You can build a media mix model in a spreadsheet and explain the math. You move fast with data and know when to slow down and interrogate the numbers before acting
• Beauty or DTC Required. This isn’t a nice-to-have. You understand the category, the customer, and the competitive landscape. You’ve been obsessed with beauty or lifestyle brands — not just assigned to them
• Pro AI. You see AI as a performance accelerator, not a threat to the craft. You use it the way great operators do — to move faster, test smarter, and spend better
  
  

04 Who Thrives Here

ColourPop is a creatively ambitious, commercially driven brand with one of the most devoted communities in beauty. We launch a lot, move fast, and operate with a scrappiness that most brands our size have long since designed out of their process. Start-up mentality. Real commercial foundation. The people who thrive here are the ones who are energized by that combination — not intimidated by it.

• Builder, Not a Maintainer. You’re genuinely excited by the idea of building something iconic. You’re energized by ambiguity, not paralyzed by it. There’s real runway here — a brand that’s rebuilding its marketing engine with serious resources and serious intent — and you want to be the one who builds it
• Wired for Speed. You make great decisions fast. You don’t need perfect data to move. You know when to go on conviction and when to wait for the signal — and you get that calibration right more often than not
• Commercially Obsessed. You care about what the numbers mean for the business, not just the channel. You’re not just optimizing your function — you’re always asking how it connects to revenue, margin, and brand health
• High Standards. Low Ego.. You hold the work to a high bar and you’re generous about how you get there. You build on other people’s ideas as naturally as you generate your own. You know the best outcomes come from the room, not the corner office
• Obsessed with Beauty. You don’t need to have been in beauty forever, but you need to care. You have a point of view on the category, you know who’s doing it well, and you’re genuinely excited by the opportunity to make ColourPop the most talked-about brand in the aisle
• Collaboration-Forward. You’re as effective in a cross-functional sync as you are in a channel deep-dive. You know how to influence without authority and build trust fast. People want to work with you — not because you’re easy, but because you make the work better
  
  

The annual salary range for this position is $120k - 140k. During the contractor period, payroll may be done through an agency partner on an hourly basis. ColourPop offers a competitive benefits package to full time employees including vacation time, health benefits, 401k match, paid holidays, product discounts and more.

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