What are the responsibilities and job description for the Marketing Demand Generation Manager position at SecurityMetrics?
Salary: $70k, DOESecurityMetrics Demand Generation ManagerHire Date: ASAPStatus: Full timePay: Depending on experienceBenefits: health, dental, 401k, and paid vacationJob DescriptionThe Demand Generation Manager is critical to the Marketing Departments success. This role plans, writes, and manages marketing campaigns through the channels of email, social media, events, and advertising. The Demand Generation Managers primary focus is converting prospects to sales leads and will meticulously track results. This role works closely with the following disciplines: Sales, Product Marketing, Content Marketing, Design, Video, and PR.ResponsibilitiesCreate and manage coordinated and targeted marketing campaigns to generate demand through: email, social, events, and advertisementsDevelop hooks, promotions, and strong offers to drive urgencyMaintain marketing campaign calendar and execute with precisionPush leads through the marketing funnel through email drip program nurturingReport on and refine marketing program process and efficiency through regular data analysisResearch marketing technologies, create and present proposals based on recommendations for implementationManage multiple marketing platforms including CMS, marketing automation, landing page and email A/B testing, and analyticsWork with Quality Assurance to ensure high-quality content publicationSkills and AbilitiesMust be able to write high-performing, conversion-centered copyMust have strong verbal communication skillsMust have a strong team work ethicMarketing automation experience (lead nurturing, scoring, grading, etc.)Manage numerous projects simultaneouslyStrict adherence to plans and deadlinesStrong technical skills is a plus (HTML, CSS, JavaScript, SEO, GEO)RequirementsMinimum of 3 years experience in a marketing environmentMinimum Bachelors Degree in Marketing, Communications, or related field
Salary : $70,000