What are the responsibilities and job description for the Demand Generation Manager position at SecurityMetrics?
SecurityMetrics Demand Generation Manager
Hire Date: ASAP
Status: Full time
Pay: Depending on experience
Benefits: health, dental, 401k, and paid vacation
Job Description
The Demand Generation Manager is critical to the Marketing Department’s success. This role plans, writes, and manages marketing campaigns through the channels of email, social media, events, and advertising. The Demand Generation Manager’s primary focus is converting prospects to sales leads and will meticulously track results. This role works closely with the following disciplines: Sales, Product Marketing, Content Marketing, Design, Video, and PR.
Responsibilities
- Create and manage coordinated and targeted marketing campaigns to generate demand through: email, social, events, and advertisements
- Develop hooks, promotions, and strong offers to drive urgency
- Maintain marketing campaign calendar and execute with precision
- Push leads through the marketing funnel through email drip program nurturing
- Report on and refine marketing program process and efficiency through regular data analysis
- Research marketing technologies, create and present proposals based on recommendations for implementation
- Manage multiple marketing platforms including CMS, marketing automation, landing page and email A/B testing, and analytics
- Work with Quality Assurance to ensure high-quality content publication
Skills and Abilities
- Must be able to write high-performing, conversion-centered copy
- Must have strong verbal communication skills
- Must have a strong team work ethic
- Marketing automation experience (lead nurturing, scoring, grading, etc.)
- Manage numerous projects simultaneously
- Strict adherence to plans and deadlines
- Strong technical skills is a plus (HTML, CSS, JavaScript, SEO, GEO)
Requirements
- Minimum of 3 years experience in a marketing environment
- Minimum Bachelor’s Degree in Marketing, Communications, or related field