What are the responsibilities and job description for the Sales Manager position at Security Federal Savings Bank?
Description
The Sales Manager plays a critical leadership role in driving the sales performance of the bank’s revenue-generating business lines, including commercial lending, mortgage lending, investment advisory services, and trust operations. This role is responsible for developing and leading a customer-focused sales culture that reflects the bank’s core values of Courtesy, Safety, Flexibility, and Customer Commitment.
Working closely with executive management, the Sales Manager will implement effective strategies, set performance goals, and facilitate cross-functional collaboration to promote sustained growth. This individual will also oversee sales training efforts across departments, including frontline and back-office teams—to ensure all employees have the tools and support necessary to meet the bank’s strategic goals.
Requirements
Job Requirements:
- Bachelor’s degree in business, Finance, Marketing, or related field (or equivalent work experience); master’s degree preferred.
- Minimum of 5 years of experience in banking or financial services, including direct leadership of sales functions.
- Experience supervising sales performance in one or more of the following areas: commercial lending, mortgage lending, wealth management, or trust services.
- Demonstrated success in building and sustaining a sales culture within a mission-driven or community-oriented institution.
- Strong interpersonal and communication skills with the ability to motivate, coach, and lead diverse teams.
- Excellent organizational and analytical skills, with the ability to interpret financial metrics and performance data.
- High ethical standards and a commitment to customer advocacy and responsible banking practices.
- Strong knowledge of local markets and community engagement.
- Understanding of financial products, services, and regulatory requirements.
- Sales performance tracking and CRM software experience.
- Proficiency in Microsoft Office Suite and banking software.
- Strong understanding of mutual savings bank model and community banking values.
Specific Job Functions:
- Strategic Objectives
- Reviews, executes, and practices objectives within SFSB’s Strategic Plan
- Realizes and supports strategic goals.
- Compliance
- Responsible for knowing and complying with all Federal Regulations and Bank policies and procedures that apply to the position.
- Work Environment & Culture
- Security Federal Savings Bank is a community-focused institution committed to serving our customers with courtesy, maintaining a strong foundation of safety, adapting with flexibility, and treating each interaction with genuine care. The Sales Manager must embody and champion these values in all aspects of their leadership.
- Essential Job Functions
- Lead and coach all personnel with sales, origination, or growth responsibilities.
- Develop and implement sales strategies to drive new business and expand existing relationships.
- Establish and track sales goals, providing performance feedback and coaching.
- Collaborate with administrative supervisors to support employee success across departments.
- Monitor market trends and customer needs to refine sales strategies.
- Work closely with Treasury Management, Commercial, Consumer, and Residential Lending, Retail Banking, and Marketing teams to ensure sales efforts align with organizational objectives.
- Conduct training and development initiatives to enhance sales effectiveness.
- Foster a culture of accountability, teamwork, and customer-focused service.
- Community Engagement
- Represents the bank at community and networking events to strengthen relationships and generate business opportunities.
- Occasional evening or weekend events for networking and business development.
- Promotes a favorable image of the financial institution in all activities within the community.
- Additional Duties
- Participates in SFSB’s assigned committees.
- Performs other duties as directed by supervisor.
