General Manager

Job Description: General Manager, Atlantic View Hotel

Location: Dewey Beach, DE

Reports To: Chief Operating Officer, Seaboard Hospitality

Status: Full-Time, Salaried with Benefits and Bonus Potential

About Atlantic View Hotel

Freshly renovated in 2025, the Atlantic View Hotel is a 34-room oceanfront boutique property located in the heart of Dewey Beach. With a mission to offer elevated hospitality grounded in authenticity and charm, the hotel delivers a premium guest experience that is both relaxed and refined. Signature amenities include thoughtfully curated breakfast and evening social experiences, sensory-driven arrival touchpoints, and personal service that is deeply rooted in our "East Coast Edge" approach.

Position Summary

We are seeking an experienced, creative, and hands-on General Manager to lead the day-to-day operations of the Atlantic View Hotel. This role is ideal for someone who excels in boutique hospitality, understands the seasonal rhythms of coastal markets, and thrives in a high-touch, service-forward environment. The General Manager will be responsible for all facets of property operations, while also shaping the service delivery, social media identity, brand reputation, and food & beverage presentation to reflect the personality of the hotel and the expectations of a modern traveler.

Key Responsibilities:

• Operations & Guest Experience
• Oversee all daily hotel operations to ensure consistent quality, cleanliness, and service excellence
• Maintain high standards across housekeeping, front desk, maintenance, and breakfast delivery
• Personally engage with guests throughout their stay; serve as the host during evening socials
• Ensure execution of the full guest journey, including scripted prearrival emails, welcome touchpoints, inroom amenities, evening treats, and bounceback offers
  
  

Leadership & Culture

• Build, train, and motivate a small, crossfunctional team aligned with our core values of caring, creativity, and consistency
• Serve as an onsite mentor and lead by example with a handson approach
• Foster a culture of pride and performance through thoughtful team communication and recognition
  
  

Marketing & Brand Presentation

• Partner with corporate to implement local marketing campaigns and social media content
• Contribute to AVH's visual identity through photography, storytelling, and brand voice
  
  

Monitor and respond to online reviews in a voice aligned with our East Coast Edge brand

Food & Beverage Oversight

• Curate and maintain the breakfast and evening reception menus with input from guests and team members
• Ensure proper food handling, guest presentation, and quality standards are met
  
  

Collaborate with local purveyors to enhance authenticity and regional flavor

Financial & Strategic Performance

• Manage budget, expenses, and daily revenue reporting
• Control labor and cost of goods without compromising the guest experience
• Monitor market trends and STR reports to optimize ADR and occupancy
  
  

What Makes This Role Different:

You won’t just run the hotel—you’ll shape the story. From music playlists and signature scents to local beer partnerships and beach towel design, your input matters.

You will be part of a company that values creativity, team spirit, and hospitality with heart. You’ll bring to life the kind of guest experience that earns loyalty and love, not just ratings.

Ideal Qualifications:

• 3 years of experience in hotel management, preferably in a boutique or selectservice setting
• Strong leadership and communication skills with a handson management style
• Familiarity with coastal or seasonal markets a plus
• Experience with RoomMaster PMS or similar systems
• Knowledge of social media platforms and online reputation management
• ServSafe or equivalent food safety certification (or willingness to obtain)
  
  

Compensation & Benefits:

• Competitive salary based on experience
• Performancebased bonus
• Health, dental, and vision insurance
• Paid time off and holidays
• 401(k) with company match
  
  

What Makes This Role Different: This is not a back-office GM role. We're looking for someone who wants to host, to lead by example, and to immerse themselves in the rhythm of the hotel. You'll participate in scent selection, curated playlists, branded guest amenities, and even help stage photo shoots. Our General Manager is both innkeeper and brand ambassador.

Seaboard Hospitality Vision, Mission, and Values

Vision

To develop, own, brand, and operate a collection of premier, individually distinctive resort properties along the Atlantic Coast.

Mission

We create special places for guests to stay and enjoy, for employees to work and grow, and for owners to invest and prosper.

Values

A common set of principles guides us at all our locations:

Guest-Facing Values

• Caring service that is friendly and considerate.
• Thoughtfully designed spaces that are impeccably clean and superbly maintained.
• Valued amenities that are of high quality and authentic to the venue.
  
  

Crew-Facing Values

• Caring leaders who inspire and mentor.
• Thoughtfully designed environments that promote wellbeing and foster pride.
• Valued benefits that reflect commitment and reinforce culture.