Chief Marketing Officer

Are you a visionary marketing leader ready to make a lasting impact in higher education? Dakota State University is seeking an exceptional Chief Marketing Officer to take our institution’s brand and communication strategies to new heights. If you’re a strategic thinker with a passion for innovation, this is your opportunity to shine!Key Responsibilities:Strategic Planning: Shape the future of DSU by developing and implementing a dynamic marketing and communication strategy aligned with our institution’s goals and objectives.Team Leadership: Lead, mentor, and manage a talented team of marketing and communication professionals, fostering a collaborative and innovative work environment that inspires creativity.Brand Management: Safeguard and elevate DSU’s brand identity, ensuring consistency across all communication channels to leave a lasting impression.Marketing Campaigns: Create and execute captivating marketing campaigns that attract prospective students, engage current students and alumni, and showcase our academic programs and research initiatives.Public Relations: Oversee our public relations efforts, including media relations, crisis communication, and reputation management, to ensure a positive and resilient university image.Event Management: Oversee the coordination of university events, from commencement ceremonies to alumni reunions, enhancing our community’s engagement and our institution’s reputation.Retail Store Management: Supervise the Trojan Zone operations, ensuring the store embodies the spirit of DSU and provides a delightful shopping experience for our customers.Print and Production Services: Direct the production and print services, from design to distribution, to create compelling marketing materials.Market Research: Conduct insightful market research and analysis to identify trends, opportunities, and competitive threats that will inform and drive our marketing strategies.Budget Management: Develop and manage the marketing and communication budget, ensuring efficient and effective resource utilization.Collaboration: Collaborate with academic departments, admissions, alumni relations, and other university units to align marketing efforts with their objectives, fostering a holistic approach to our mission.Digital Marketing: Lead digital marketing initiatives, including website management, social media strategy, email marketing, and online advertising, to keep us at the forefront of the digital landscape.Logo License Requests: Reviewing and granting permission for the use of the university's logo and branding elements by internal and external entities.Third-Party Vendor Management:Collaborating with external marketing and PR agencies to ensure alignment with the university's strategic goals and brand guidelines.Qualifications:Bachelor’s degree in marketing, communications, business, or related field (Master’s degree preferred).Proven experience in senior marketing or communication roles, with a minimum of five years of leadership experience.Strong understanding of branding, public relations, and marketing principles.Excellent interpersonal and communication skills.Demonstrated ability to develop and execute strategic marketing plans.Proficiency in digital marketing tools and platforms.Budget management and financial acumen.Experience in higher education marketing is a plus.Innovative and forward-thinking with a commitment to staying up-to-date with industry trends.Become a vital part of DSU’s journey as we continue to rise. If you’re ready to inspire, innovate, and elevate, apply today to be our Chief Marketing Officer! Together, let’s write the next chapter in the history of Dakota State University.Benefits:Flexible benefits package – including paid time off, health and retirement benefits Life and disability insurance optionsReduced tuition, longevity pay and training opportunitiesProfessional liability coverageHow to Apply: DSU accepts applications through an on-line employment site. To apply, visit https://yourfuture.sdbor.edu Please submit a cover letter, resume, and a list of at least three references. For questions concerning the position, contact Alicia Entringer at alicia.entringer@dsu.edu. Applications will begin to be reviewed immediately and continue until the position is filled.