Campaign Manager

Science and Medicine Group is a leading business information and media firm serving the life science, analytical instrument, clinical diagnostic, diagnostic imaging, and dental industries. The company's portfolio includes market intelligence brands BioInformatics, IMV Medical Information, Amplion, Instrument Business Outlook, Kalorama Information, and Strategic Directions International as well as media brands AuntMinnie.com, DrBicuspid.com, LabPulse.com, and ScienceBoard.net.

Position Overview

We are seeking a strategic and detail-oriented Campaign Manager to oversee the planning, execution, and optimization of digital advertising campaigns for our healthcare industry clients. This role is critical to our mission of delivering measurable results for sponsors while maintaining the high standards our medical imaging community expects. The ideal candidate will have a passion for digital marketing, exceptional project management skills, and the ability to build strong relationships with both clients and internal teams.

Key Responsibilities

Campaign Strategy & Planning

• Develop comprehensive campaign strategies aligned with client objectives, including brand awareness, lead generation, product launches, and thought leadership initiatives
• Collaborate with clients to understand their marketing goals, target audiences, and key performance indicators (KPIs)
• Create detailed campaign timelines, deliverables schedules, and resource allocation plans
• Recommend optimal product mixes from AuntMinnie.com's advertising portfolio to maximize campaign effectiveness

Campaign Execution & Management

• Manage end-to-end execution of digital advertising campaigns across multiple product offerings, including:
• Targeted Email Campaigns - Custom email sends to segmented radiology professional audiences
• Daily Newsletter Placements - Banner advertisements in AuntMinnie's daily newsletter reaching engaged subscribers
• Run-of-Site Banner Advertising - Display advertising across AuntMinnie.com pages
• Content Area Sponsorships - Targeted placements within specific radiology subspecialty sections
• Brand Boost - Social media and offsite display advertising campaigns
• Content Boost Leads - Native content promotion with lead generation capabilities
• Special Edition Newsletters - Sponsored editorial content around key topics and tradeshows
• Sponsored E-Broadcasts - Dedicated email communications to AuntMinnie's subscriber base
• Webinars - Educational webinar programs with lead capture
• ShowCast Coverage - Editorial coverage sponsorships for major conferences (RSNA, ECR, etc.)
• Native Content Integration - Sponsored content and advertorials
• Coordinate with other members of the Ad Operations team to ensure timely delivery of all creative assets and meet campaign deadlines
• Traffic campaigns and ensure accurate implementation across all platforms
• Serve as primary day-to-day contact for assigned client accounts

Performance Monitoring & Optimization

• Monitor campaign performance metrics including impressions, click-through rates, engagement rates, lead generation, and conversion metrics
• Provide regular performance updates and insights to clients through clear, professional reporting
• Identify optimization opportunities and implement data-driven adjustments to improve campaign results
• Conduct post-campaign analysis and deliver comprehensive performance reports with actionable recommendations

Client Relationship Management

• Build and maintain strong relationships with advertising clients and agency partners
• Conduct regular check-in calls to review campaign performance and discuss upcoming opportunities
• Proactively identify upsell and cross-sell opportunities based on client needs and campaign performance
• Address client questions and concerns promptly and professionally
• Gather client feedback to inform product development and service improvements

Cross-Functional Collaboration

• Partner with the Global Media Sales team to support new business development and proposal creation
• Collaborate with Editorial team to coordinate ShowCast tradeshow coverage and special edition content
• Work with Marketing and Product teams to stay current on new advertising products and capabilities
• Coordinate with Finance on campaign billing and reconciliation

Required Qualifications

Education & Experience

• Bachelor's degree in Marketing, Communications, Business Administration, or related field
• 3-5 years of experience in digital advertising, campaign management, or account management
• Experience managing multiple simultaneous campaigns with competing deadlines
• Healthcare, medical device, or B2B publishing experience strongly preferred

Technical Skills

• Proficiency in digital advertising platforms and campaign management tools
• Strong working knowledge of email marketing platforms and best practices
• Experience with web analytics tools (Google Analytics or similar)
• Advanced proficiency in Microsoft Office Suite (Excel, PowerPoint, Word)
• Familiarity with ad trafficking and creative specification requirements
• Experience with CRM systems (Salesforce or similar) a plus
• Experience building HTML a plus

Core Competencies

• Exceptional organizational and project management skills with meticulous attention to detail
• Strong analytical skills and comfort working with performance data and metrics
• Excellent written and verbal communication skills
• Ability to manage multiple priorities and adapt to changing circumstances
• Client-focused mindset with commitment to delivering exceptional service
• Collaborative team player with ability to work cross-functionally
• Problem-solving orientation with proactive approach to challenges
• Self-motivated with ability to work independently

Additional Information

• Fully Remote
• Occasional travel may be required for industry conferences (RSNA, ECR, SNMMI, etc.)

EOE: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.