What are the responsibilities and job description for the General Manager position at School of Rock?
General Manager
School of Rock Princeton – Lawrence Township, NJ
Type: Full Time
Work Type: Onsite
About Us
School of Rock is the largest after-school music education provider in the world, with more than 400 locations globally. We teach drums, guitar, bass, keys, and vocals through a performance-based curriculum that builds confidence, musicianship, and community.
At School of Rock Princeton in Lawrence Township, NJ, students take private lessons, rehearse in bands, and perform live shows throughout the year. We put on shows to teach music.
We are seeking a driven, organized, and people-focused General Manager to lead daily operations and support continued growth at our school.
This is an exempt, salaried leadership position with performance-based bonus potential.
Position Overview
The General Manager is responsible for leading daily operations, managing staff, driving enrollment growth, and delivering an exceptional experience for students and families.
This role oversees instructors across all instruments and programs, including drums, guitar, bass, keys/piano, vocals, Rock 101, performance programs, camps, and shows.
The GM partners closely with ownership and the Music Director to maintain instructional quality, strong program mix, financial discipline, and sustainable growth.
Roles & Responsibilities
Provide an exceptional experience for students and families, driving engagement, retention, and enrollment growth.
Deliver top-quality customer service, including oversight of billing accuracy, schedule management, and clear, timely communication.
Build relationships within the local community by networking with businesses, service organizations, and educational institutions to increase visibility and create performance opportunities.
Recruit, hire, onboard, and train staff members to ensure success in their roles and alignment with school goals.
Promote Diversity and Inclusion to foster a welcoming and respectful environment for students, families, and staff.
Deliver measurable results through management of educational and business Key Performance Indicators (KPIs).
Oversee marketing, sales, and promotional initiatives to drive enrollment and overall school performance.
Manage the school’s financial performance, including analyzing data, controlling labor costs, and monitoring expenses.
Oversee successful show production, tours, and performance opportunities.
Manage staff and facilities to ensure a safe and compliant learning environment.
Conduct performance evaluations and make training, disciplinary, and termination decisions in accordance with company policy.
Travel to venues and events as required.
Represent School of Rock professionally as the primary point of contact for guest artists and coordinate logistics when necessary.
Compensation & Benefits
General Managers are eligible to participate in our employee benefit programs, subject to plan terms and eligibility requirements, including:
Medical and prescription coverage
Access to dental and vision coverage
Paid time off and holiday pay as outlined in the employee handbook
Free Employee Assistance Program
Access to 401(k)
Tuition and gear discounts
Base salary range: $42,500 – $48,000, depending on experience, plus performance-based bonus potential.
Physical & Work Requirements
Ability to occasionally move equipment weighing up to 75 pounds, with or without reasonable accommodation.
Ability to remain in a stationary position, standing or sitting, for extended periods.
Ability to work in an amplified music environment while following sound safety protocols.
Regular communication with students, families, staff, and community partners.
Possession of a valid driver’s license.
Equal Opportunity Employer
Princeton Rocks LLC d/b/a School of Rock Princeton is an Equal Opportunity Employer and complies with all applicable federal, state, and local employment laws.
Skill Requirements:
3 years work experience in management, sales, marketing, or customer service-related role
Experience reviewing and managing a P&L or budget
Excellent customer service skills
Strong experience recruiting and managing staff
Excellent communication skills (written and verbal)
Proven problem-solving skills
A collaborator who works well across diverse populations
Strong work ethic, integrity, and leadership skills
Detail-oriented with strong organizational skills
Experience and interest in working with children
Passion and/or interest in music and the arts
Entrepreneurial spirit and drive to grow a small business