What are the responsibilities and job description for the Growth Manager - Equestrian E-Commerce | Turn Your Horse Knowledge Into Marketing Gold - Fully Remote position at Schneider Saddlery?
Know the difference between a snaffle and a pelham? Understand why a 40°F blanket day is controversial? Want to use that insider knowledge to dominate equestrian e-commerce?
About Us
Family-owned since 1948, Schneiders Saddlery is a trusted leader in equestrian supplies with 75 years of expertise. We serve passionate horse owners nationwide through www.sstack.com, offering value-priced, quality tack, blankets, boots, and rider apparel.
Now we're hiring a Fully Remote Growth Manager who understands our community.
Why Your Equestrian Background Matters
You Know
Must-Have:
About Us
Family-owned since 1948, Schneiders Saddlery is a trusted leader in equestrian supplies with 75 years of expertise. We serve passionate horse owners nationwide through www.sstack.com, offering value-priced, quality tack, blankets, boots, and rider apparel.
Now we're hiring a Fully Remote Growth Manager who understands our community.
Why Your Equestrian Background Matters
You Know
- Why horse owners research for weeks before buying a $200 blanket
- That "cheap" tack isn't cheap—it's dangerous
- Why seasonal timing matters (winter prep starts in August)
- The difference between hunter princess and dressage queen pain points
- Why barrel racers and eventers need totally different messaging
- Paid ad creative (speak their language, not generic DTC)
- Landing page messaging (address real objections)
- Product page optimization (answer questions they actually have)
- Content strategy (educational value = trust = sales)
- Influencer partnerships (spot authentic vs. performative)
- Paid Acquisition: Google, Meta, TikTok, Pinterest, influencer collabs
- eCommerce Platform: Merchandising, UX, CRO, A/B testing (hands-on)
- SEO Strategy: Educational content driving product discovery
- Amazon Execution: Marketplace growth, agency management
- Analytics: CAC, LTV, cohorts, attribution (GA4, SQL)
- AI Implementation: Automation, rapid prototyping, agentic AI
- Drive 20% YoY new customer growth at target CAC
- Launch 2-3 new profitable acquisition channels
- Improve site conversion rate by 50-100 basis points
- Significantly scale Amazon channel revenue
- Reduce CAC 10-15% while scaling volume
- Deploy AI automation to reduce manual workload by 20%
Must-Have:
- 5-7 years in growth marketing or DTC e-commerce (hands-on)
- Deep expertise in Paid Search (Google) and Paid Social (Meta)
- Technical competence: Shopify (or similar), GA4, SQL fluency
- CRO & A/B testing methodology (proven wins)
- AI Fluency: Daily user of LLMs (Claude/ChatGPT) for prototyping and automation
- Full-stack mindset: You build landing pages, write copy, and analyze data
- Experience with TikTok, Pinterest, or emerging channels
- Amazon Seller Central strategy/execution
- Equestrian interest or background (not required, but helpful)
- Experience in niche/community-driven brands
- Base Salary: $120,000 - $150,000
- Performance Bonus: 25% (tied to contribution margin & growth)
- Total Compensation Potential: $144,000 - $188,000
- Benefits: Health, dental, vision insurance; 401(k) with match
- Perks: Remote, $3-5K professional development budget, dedicated AI/tool budget
- Career Path: Clear trajectory from Growth Manager > Director > VP
- ✅ Passionate community (horse people are OBSESSED)
- ✅ High LTV customers (horses are expensive, repeat purchases)
- ✅ 75 years of credibility (not building trust from zero)
- ✅ Profitable business (smart growth, not venture burn)
- ✅ Real autonomy (family-owned = fast decisions)
- ✅ Niche advantage (less competition than apparel/beauty/supplements)
Salary : $120,000 - $188,000