What are the responsibilities and job description for the Ecommerce Manager position at Scarlett Gasque?
Company Description:
Scarlett Gasque is a luxury fashion house specializing in ready-to-wear, corsets, and lingerie that embodies modern glamour and refined sensuality. Rooted in couture craftsmanship, the brand is known for its sculpted corsetry, lustrous silks, and romantic detailing. Each collection is thoughtfully designed to empower women through timeless silhouettes, impeccable fit, and elevated artistry — merging heritage techniques with contemporary elegance.
About the role:
Ecommerce Manager
New York (On-Site)
Scarlett Gasque is seeking a strategic yet hands-on Ecommerce Manager to assist Head of Ecommerce in digital growth, elevate the luxury customer experience, and drive revenue across all channels. This role sits at the intersection of fashion, performance marketing, CRM, and site optimization — ideal for someone who thrives in a fast-paced, high-growth environment.
Key Responsibilities:
Email & SMS Marketing (CRM)
- Own the emails/sms flows (welcome, abandoned cart, post-purchase, winback).
- Oversee segmentation strategy, creative briefing, copy, and deployment.
- Optimize engagement, retention, and LTV through data-driven testing.
Website Operations & UX (Shopify)
- Manage Shopify storefront operations including homepage refreshes, PDP updates, and collection merchandising.
- Partner with developers on site enhancements, bug testing, and CRO initiatives.
- Ensure seamless navigation, checkout flow, and premium digital experience.
Order Management & Customer Experience
- Oversee daily order flow across Shopify, wholesale, and marketplaces.
- Resolve fulfillment, shipping, and customer issues with urgency and professionalism.
- Deliver elevated customer service and styling support for VIP clients.
- Track operational KPIs including SLAs, returns, cancellations, and fulfillment accuracy.
Styling & Brand Engagement
- Provide styling guidance for top-tier clients and gifting inquiries.
- Ensure digital touchpoints reflect Scarlett Gasque’s luxury identity and product vision.
Qualifications:
- 3 years experience in ecommerce or digital marketing (fashion preferred).
- Strong hands-on expertise with Shopify and Klaviyo (or similar CRM).
- Highly organized with the ability to manage multiple projects simultaneously.
- Strong communication skills and a detail-oriented mindset.
- Passion for fashion, styling, and delivering a best-in-class customer experience
- Strong comprehension of E-Commerce and Sales strategies to enhance online growth and maximize sales opportunities.
- Proficiency in Marketing, including campaign creation and audience targeting for engagement and conversion optimization.
- Excellent Analytical Skills for monitoring website performance, interpreting data insights, and formulating actionable recommendations.