What are the responsibilities and job description for the Chief Marketing Officer - Spirits - West Coast US position at Scale Up Search?
Chief Marketing Officer (CMO)
Location: Los Angeles, C
ACompany: Rapidly Scaling Spirits Bran
d
About
UsWe are a high-growth, premium spirits brand experiencing 35% year-over-year growth across a diversified portfolio of alcoholic beverage SKUs. With strong market traction and ambitious expansion plans, we are entering our next phase of scale—building a globally recognised brand with best-in-class marketing at its cor
e.
The Opportun
ityWe are seeking a Chief Marketing Officer (CMO) to lead our global marketing strategy and accelerate brand growth across key markets. This is a critical executive leadership role, responsible for shaping brand positioning, driving commercial performance, and building a world-class marketing organisati
on.
The ideal candidate brings a rare blend of entrepreneurial agility and blue-chip discipline—someone who has successfully scaled an emerging spirits (or wider alcohol beverage) brand through to acquisition, and also operated within a large multinational environm
ent.
Key Responsibil
itiesStrategic Leade
- rshipDefine and execute a global marketing strategy aligned with aggressive growth ta
- rgetsOwn brand positioning, storytelling, and long-term equity bui
- ldingPartner closely with the CEO and leadership team to drive overall business str
ategyBrand & G
- rowthLead the development of impactful, insight-driven campaigns across multiple cha
- nnelsDrive consumer acquisition, retention, and brand loyalty across key ma
- rketsIdentify and unlock new growth opportunities across geographies, channels, and product
linesCommercial I
- mpactWork cross-functionally with Sales and Commercial teams to ensure marketing drives revenue g
- rowthOptimise marketing investment and ROI across digital, trade, and experiential cha
- nnelsLeverage data and analytics to inform decision-making and performance tra
ckingTeam & Capability Bui
- ldingBuild, lead, and scale a high-performing marketing
- teamFoster a culture of creativity, accountability, and continuous improv
- ementManage agency partners and external stakeholders effect
ivelyInnovation & Pr
- oductCollaborate with product and innovation teams on new product development and lau
- nchesStay ahead of category trends, consumer insights, and competitive activity within the spirits ind
ustry
Candidate P
rofileExperience & Back
- ground10 years’ experience in the alcohol beverage industry, with a strong focus on s
- piritsProven track record of scaling an emerging brand through high growth and successful exit/acqui
- sitionExperience working within a multinational organisation, bringing structure and process to fast-growth enviro
- nmentsDemonstrated success in building and executing high-impact marketing stra
tegiesSkills & Attr
- ibutesStrategic thinker with strong commercial
- acumenDeep understanding of brand building within the alcohol/spirits ca
- tegoryData-driven, with the ability to translate insights into
- actionExceptional leadership and team-building capabi
- litiesHands-on, adaptable, and comfortable operating in a fast-paced, scaling bu
sinessWhy Jo
- in Us?Be part of a high-growth success story in the premium spirits
- spaceShape the future of a brand on a clear trajectory toward global
- scaleWork alongside an ambitious leadership team with a strong
- visionSignificant opportunity for impact, ownership, and career-defining achie