Senior eCommerce Specialist

Senior eCommerce Specialist (Web Testing & CRO)

Fully Remote Full Time

About Scale Media

Scale is a tech-driven direct-to-consumer company that builds and deploys next-generation CPG brands in the health and wellness industries. Scale’s growing portfolio of four brands and 100 products helps hundreds of thousands of people live happier, healthier lives.

About the Role

We’re looking for a Senior eCommerce Lead to own experimentation, website performance, analytics, and continuous improvement across our eCommerce website. In this high-impact role, you’ll blend data, UX, technical understanding, and testing methodologies to deliver measurable revenue lift and a best-in-class customer experience. You will drive the experimentation roadmap end-to-end, partnering cross-functionally to execute high-performing web initiatives that directly influence growth.

Key Responsibilities

CRO & Experimentation Leadership

• Build and lead a rigorous experimentation program across landing pages, PDPs, cart, checkout and post-purchase funnels
• Develop test hypotheses, manage A/B and multivariate experiments, and apply statistical rigor to analyze results.
• Translate insights into clear recommendations, next steps, and future test iterations.
• Maintain a prioritized CRO roadmap aligned with business goals and revenue impact.

Analytics & Insight Generation

• Own funnel analytics and performance dashboards; partner with analytics teams to ensure accurate tracking and reporting.
• Use GA4, GTM, heatmaps, scroll maps, session recordings, and dashboards to identify friction points and opportunity areas.
• Quantify test impact through test analysis, statistical validation and ROI modeling.
• Regularly assess customer behavior to inform UX and content decisions.

Shopify & Web Optimization

• Partner with UX/design, content, product marketing, acquisition, and dev teams to execute site updates and improvements.
• Ensure all enhancements follow best practices for usability, accessibility, and mobile-first performance.
• Conduct QA using device/browser testing tools to ensure flawless experiences across environments.

Cross-Functional Collaboration

• Work closely with brand, UX, dev, and marketing teams to unify the digital experience and support major initiatives.
• Present test results, performance insights, and strategic recommendations to senior leadership.
• Advocate for a test-and-learn culture across the organization.

What You Bring

• 5–7 years of experience in CRO, eCommerce optimization, web analytics, or growth-focused digital roles.
• Deep hands-on expertise with A/B and multivariate testing tools (Optimizely, Adobe Target, VWO, etc.).
• Advanced understanding of GA4, GTM, attribution, heatmaps, and behavioral analytics tools.
• Strong analytical skills — interpreting funnel data, validating tests, and modeling revenue outcomes.
• Strong Shopify expertise (2 years minimum)
• Understanding of UX, usability principles, visual hierarchy, and user behavior patterns.7{{:}}
• Highly motivated, proactively driven, and deeply passionate about building best-in-class digital experiences and achieving measurable results.
• Goal-oriented mindset with a strong sense of ownership, accountability, and urgency to deliver impact.
• Excellent communication skills with the ability to influence cross-functionally and present to leadership.

What We Offer

• Salary Rate{{:}} $90,000 - $120,000 (based on experience)
• Excellent Medical, Dental, Vision and Life insurance
• Fully remote, full time position
• Monthly WFH stipend
• Generous Paid Time Off program
• Discounted Products
• An amazing team to work alongside !!