What are the responsibilities and job description for the Manager, Social Media Strategist position at SC Johnson Lifestyle Brands?
Lifestyle Brands (the LSB) is a growing house of like-minded brands under the SC Johnson umbrella including Method®, Mrs. Meyer’s Clean Day®, Babyganics® and Ecover®. Headquartered in San Francisco with additional operations in Chicago and throughout Europe, the LSB is home to 650 employees. Together we act as a force for bold, transformative growth with a focus on delivering positive impact for people and the planet. If you’re into pioneering the future and doing good while doing business, come join us.
The LSB is part of SC Johnson, a family-owned company and leading manufacturer of household cleaning, home storage, air care, pest control and shoe care products, as well as professional products. Originally founded in 1886 and headquartered in Wisconsin, U.S.A., SC Johnson and the Lifestyle Brands division are at work for a better world.
The Company's Total Rewards package is at or above industry levels. The expected base salary range for this position is between 142,560.00 USD - 187,110.00 USD. Job related skills, experience, education, and location will be considered in setting actual starting base salary. In addition to your base salary and depending on job level, eligibility, and performance, a total package may include profit sharing, a short-term incentive and/or long-term incentives. As a family company, benefits are a key piece of our Total Rewards package as well and we’re proud to provide a comprehensive, competitive, and differentiated benefits program that our people and their families value.
About The Role
Ready to make culture your canvas? This is your chance to shape how Method shows up in the world every single day. Based in San Francisco at the SC Johnson Lifestyles Business Unit headquarters and reporting to the Director of Brand Experience, you’ll lead the charge in creating brand moments that resonate far beyond the screen.
You’ll architect content that feels native to the platforms people love, activate a creator ecosystem that lives and breathes our brand values, and build communities through storytelling that audiences genuinely want to engage with. Your work will guide agencies, creators, and production partners to deliver scroll-stopping, culturally fluent content—rooted in emerging social behaviors, trending formats, and conversations that matter now.
This role is the engine that transforms cultural relevance into brand love, sustained engagement, and long-term growth across our portfolio. If you’re ready to turn cultural insight into creative impact, this is where you belong.
Key Responsibilities
At Lifestyle Brands, we handle our team members with care and provide a variety of benefit offerings to build a supportive environment at work and beyond.
We believe that being a team of diverse people with different ideas, views and cultures will help us and our business thrive. We are committed to ensuring everyone who works at the LSB feels that they have a real sense of belonging and that they can show up as who they are, be valued, listened to and supported to do their best possible work.
Sure, there’s always more that can be done. But together with our team, partners, customers and community, we can make everyone welcome.
Better Together
At SC Johnson, we strive to create a positive, inclusive and unique workplace. We strongly believe SCJ people are able to achieve their best when they can collaborate and work together in person.
Equal Opportunity Employer
The policy of the Company is to ensure equal opportunity for all qualified applicants and employees without regard to race, color, religion, gender, marital status, sexual orientation, national origin, ancestry, age, gender identity, gender expression, disability, citizenship, pregnancy, veteran status, membership in any active or reserve component of the U.S. or state military forces, genetic history or information or any other category protected by law.
Accommodation Requests
If you are an individual with a disability and you need an accommodation or other assistance during the application process, please call our Human Resources department at 262-260-3343 or email your request to SCJHR@scj.com. All qualified applicants are encouraged to apply. Download the EEO Know Your Rights poster for more information.
The LSB is part of SC Johnson, a family-owned company and leading manufacturer of household cleaning, home storage, air care, pest control and shoe care products, as well as professional products. Originally founded in 1886 and headquartered in Wisconsin, U.S.A., SC Johnson and the Lifestyle Brands division are at work for a better world.
The Company's Total Rewards package is at or above industry levels. The expected base salary range for this position is between 142,560.00 USD - 187,110.00 USD. Job related skills, experience, education, and location will be considered in setting actual starting base salary. In addition to your base salary and depending on job level, eligibility, and performance, a total package may include profit sharing, a short-term incentive and/or long-term incentives. As a family company, benefits are a key piece of our Total Rewards package as well and we’re proud to provide a comprehensive, competitive, and differentiated benefits program that our people and their families value.
About The Role
Ready to make culture your canvas? This is your chance to shape how Method shows up in the world every single day. Based in San Francisco at the SC Johnson Lifestyles Business Unit headquarters and reporting to the Director of Brand Experience, you’ll lead the charge in creating brand moments that resonate far beyond the screen.
You’ll architect content that feels native to the platforms people love, activate a creator ecosystem that lives and breathes our brand values, and build communities through storytelling that audiences genuinely want to engage with. Your work will guide agencies, creators, and production partners to deliver scroll-stopping, culturally fluent content—rooted in emerging social behaviors, trending formats, and conversations that matter now.
This role is the engine that transforms cultural relevance into brand love, sustained engagement, and long-term growth across our portfolio. If you’re ready to turn cultural insight into creative impact, this is where you belong.
Key Responsibilities
- Lead the holistic social strategy across platforms, steering how the brand shows up through content, creators, community, and cultural storytelling.
- Define, evolve, and safeguard the brand’s social identity—voice, tone, visual expression—in close partnership with Creative Studio, Brand, and agency partners.
- Architect and oversee social initiatives from insight to execution—setting objectives, crafting roadmaps, defining KPIs, and ensuring flawless delivery that ladders up to business goals.
- Manage the full social ecosystem: strategic planning, content development, creator programs, production workflows, publishing, and real-time engagement.
- Drive cultural and trend intelligence, identifying emerging behaviors, formats, and creators that position the brand ahead of the curve.
- Lead rapid opportunity assessment and activation, ensuring the brand shows up with relevance, timeliness, and authority in cultural moments.
- Develop always-on content frameworks and culturally resonant campaigns that catalyze conversation and deepen affinity.
- Pilot innovative formats, partnerships, and creative approaches; socialize learnings and elevate the organization’s social craft.
- Champion community engagement strategies that cultivate belonging, mitigate risk, and fuel advocacy—turning audiences into active participants in the brand story.
- Define KPIs, monitor performance, and optimize strategies based on data-driven insights; deliver clear reporting to leadership.
- Manage social budgets and resources, ensuring strategic allocation and ROI.
- Champion community engagement strategies that deepen brand love, mitigate risk, and drive advocacy.
- Optimize content for discoverability and integrate social across digital channels for consistency and reach.
- Lead agency and creator partnerships, setting expectations and ensuring output drives cultural relevance and brand growth.
- Bachelors degree in Communications, Business, Marketing, Digital Media, or Public Relations
- 7 years of marketing experience with at least 5 with social media strategy experience
- Qualified candidates must be legally authorized to work in the United States without the need for current or future sponsorship for full-time employment
- Experience with lifestyle, beauty, CPG, or culturally driven brands.
- Expertise in social platforms and trend fluency—able to turn behaviors and cultural signals into breakthrough creative.
- Proven success building social-first strategies and integrated programs that grow audiences and engagement.
- Strong analytical skills—leveraging data and insights to optimize content and guide decisions.
- Thrives in fast-paced, collaborative environments; adaptable and fosters innovation and creative risk-taking.
- Audience-first mindset—skilled at building authentic communities and keeping the brand culturally relevant.
- Position is Full-Time, regular business hours, Monday-Friday, weekend coverage required as needed
- Office work environment: San Francisco, CA office
- Remote work available once a week after 90-day onboarding period
- Domestic relocation is available
- Travel up to 10%
- Must be able to lift up to 40 lbs.
- Other duties, responsibilities and activities may change or be assigned at any time with or without notice as assigned by the Manager. The job description does not constitute a contract of employment and the position remains at-will.
At Lifestyle Brands, we handle our team members with care and provide a variety of benefit offerings to build a supportive environment at work and beyond.
- Subsidized health insurance benefits package
- Competitive vacation holiday bundle
- Generous retirement match pre-tax savings options
- Dedicated volunteer time, to be a force for good
- Pioneering events experiences that build team connection (...ask us about the Packaging Olympics, Bubble Bash, Ping Pong Tournament more!)
- Access to discounted/free company products
We believe that being a team of diverse people with different ideas, views and cultures will help us and our business thrive. We are committed to ensuring everyone who works at the LSB feels that they have a real sense of belonging and that they can show up as who they are, be valued, listened to and supported to do their best possible work.
Sure, there’s always more that can be done. But together with our team, partners, customers and community, we can make everyone welcome.
Better Together
At SC Johnson, we strive to create a positive, inclusive and unique workplace. We strongly believe SCJ people are able to achieve their best when they can collaborate and work together in person.
Equal Opportunity Employer
The policy of the Company is to ensure equal opportunity for all qualified applicants and employees without regard to race, color, religion, gender, marital status, sexual orientation, national origin, ancestry, age, gender identity, gender expression, disability, citizenship, pregnancy, veteran status, membership in any active or reserve component of the U.S. or state military forces, genetic history or information or any other category protected by law.
Accommodation Requests
If you are an individual with a disability and you need an accommodation or other assistance during the application process, please call our Human Resources department at 262-260-3343 or email your request to SCJHR@scj.com. All qualified applicants are encouraged to apply. Download the EEO Know Your Rights poster for more information.