What are the responsibilities and job description for the Visual Merchandiser position at SBH Fashion?
Job Title: Visual Merchandiser
About The Role
We are looking for a creative and detail-obsessed Visual Merchandiser to bring our brand to life on the floor. In this role, you will be responsible for crafting immersive, on-brand in-store experience that drive customer engagement and sales. From window displays to product placement strategy, you will own the visual identity of our retail environment — ensuring every touchpoint tells a cohesive, compelling story. Individual will be responsible for traveling to stores and helping to launch new stores and communicate best sellers and pertinent information to corporate HQ.
Key Responsibilities
Store Presentation & Display
About The Role
We are looking for a creative and detail-obsessed Visual Merchandiser to bring our brand to life on the floor. In this role, you will be responsible for crafting immersive, on-brand in-store experience that drive customer engagement and sales. From window displays to product placement strategy, you will own the visual identity of our retail environment — ensuring every touchpoint tells a cohesive, compelling story. Individual will be responsible for traveling to stores and helping to launch new stores and communicate best sellers and pertinent information to corporate HQ.
Key Responsibilities
Store Presentation & Display
- Plan, design, and execute all in-store displays, window installations, and product vignettes in alignment with brand guidelines and seasonal campaigns.
- Maintain a consistently elevated store aesthetic — ensuring all fixtures, signage, lighting, and product arrangements are fresh, intentional, and visually impactful.
- Adapt floor sets and display concepts based on new product arrivals, promotions, and sales data.
- Develop and implement floor plans and planograms that optimize traffic flow, highlight key products, and drive conversion.
- Strategically position merchandise to encourage cross-selling, upselling, and discovery of new or featured items.
- Collaborate with the buying and merchandising teams to ensure product stories are told effectively on the floor.
- Partner with marketing to translate campaign concepts into compelling in-store visual experiences.
- Lead the rollout of seasonal floor sets and promotional displays, coordinating logistics and timelines across teams.
- Ensure consistency across all locations (if multi-door) by developing clear visual direction guides and toolkits.
- Serve as the in-store guardian of brand standards — ensuring all visual elements are executed to the highest level of quality and consistency.
- Conduct regular store walkthroughs to assess and elevate visual presentation, identifying and resolving any off-brand or substandard displays.
- Stay current on industry trends, competitor activities, and emerging retail design aesthetics to keep our presentation fresh and competitive.
- Partner with store management and sales associates to train and align the team on visual standards and daily upkeep.
- Work alongside operations and facilities teams to manage props, fixtures, and visual supply inventory.
- Provide input to the broader merchandising and product team on customer response to displays and layout effectiveness.
- 5 years of visual merchandising experience in a retail environment; fashion, lifestyle, or specialty retail preferred.
- Strong eye for design, composition, color, and spatial arrangement.
- Proficiency with floor planning tools and basic design software (e.g., Adobe Creative Suite, SketchUp, or similar).
- Ability to work independently and manage multiple projects simultaneously in a fast-paced environment.
- Physically able to build displays, move fixtures, and work on ladders as needed.
- Excellent communication and collaboration skills — comfortable working with cross-functional teams and presenting visual concepts.
- A genuine passion for retail, brand storytelling, and the customer experience.
- Bachelor's degree in Visual Merchandising, Design, Fashion, or a related field preferred — or equivalent hands-on experience.
Salary : $90,000 - $120,000