Senior Manager / Director of Ecommerce

Job Title: Senior Manager / Director of Ecommerce

A contemporary luxury fashion brand known for its sophisticated, statement-making designs that inspire confidence and joy is looking for a Senior Manager/Director of Ecommerce.

The Senior Manager/Director of Ecommerce is responsible for developing and executing the ecommerce strategy to accelerate growth across the brand's site. This role will optimize the digital customer journey end-to-end — from site experience and content to conversion and customer retention. The ideal candidate blends creativity with analytics, has a strong testing mindset (A/B and landing-page experimentation), and is passionate about elevating the brand’s digital presence while maximizing sales.

This leader will oversee a team including Customer Care (3 external reports), an Ecommerce Marketing Manager, Merchandise Planner, and Analyst. Cross-functional collaboration with Marketing, Creative, Merchandising, and Operations is critical.

Key Responsibilities

Ecommerce Strategy & Growth

• Own the ecommerce P&L and lead strategies to drive revenue, conversion, AOV, and customer lifetime value.
• Develop annual and seasonal ecommerce roadmaps aligned with business objectives and brand priorities.
• Partner with Marketing to support full-funnel initiatives that drive qualified traffic and repeat purchase.
  
  

Site Experience, UX & CRO

• Lead continuous site enhancements focused on usability, navigation, mobile optimization, and checkout optimization.
• Establish and manage a robust A/B and multivariate testing roadmap to improve conversion and engagement.
• Own landing page strategy and performance, including content development, messaging/testing frameworks, and optimization.
• Partner with Creative and Merchandising to ensure brand storytelling and product presentation elevate the consumer experience.
  
  

Digital Merchandising & Operations

• Oversee digital merchandising strategies including product setup, categorization, sorting, upsell/cross-sell, and onsite search.
• Collaborate with the Merchandise Planner on inventory forecasts to maximize sales, minimize stockouts, and ensure merchandising alignment to consumer demand.
• Partner with Operations to ensure seamless site functionality, accurate product data, and smooth launches.
  
  

Team Leadership & Collaboration

• Lead and develop a team including Customer Care (3 external), Ecommerce Marketing Manager, Merchandise Planner, and Analyst.
• Foster a performance-driven culture rooted in accountability, innovation, and continuous improvement.
• Build strong cross-functional alignment with Creative, Retail, Marketing, and Operations teams.
  
  

Customer Care & Experience

• Oversee outsourced Customer Care team, ensuring elevated, brand-right service standards across channels (phone, email, chat).
• Analyze customer feedback and service insights to inform website improvements and customer retention strategies.
  
  

Analytics & Reporting

• Leverage analytics to identify opportunities and measure performance across conversion, merchandising, UX, content, and customer behavior.
• Create weekly/monthly reporting on KPIs with clear readouts, insights, and action recommendations.
  
  

Qualifications

• 7–10 years of ecommerce experience, preferably in fashion, luxury, or DTC consumer brands.
• Proven track record driving ecommerce revenue growth and conversion improvements.
• Strong understanding of UX best practices, testing methodologies, and ecommerce platforms (Shopify Plus preferred).
• Highly analytical with experience using tools such as Google Analytics, ContentSquare/Hotjar, Klaviyo, Shopify, or similar.
• Experience leading and developing small to mid-sized teams.
• Entrepreneurial, agile, collaborative, and comfortable in a fast-paced environment.
  
  

Salary $130,000-$150,000