What are the responsibilities and job description for the Product Merchandising Manager position at SBH Fashion?
Title: Product Merchandising Manager
Role Responsibilities:
Product Strategy & Seasonal Assortment
Role Responsibilities:
Product Strategy & Seasonal Assortment
- Build and manage seasonal product assortments aligned to the brand’s strategy, customer needs, category opportunities, and revenue goals.
- Develop and maintain line plans, category architecture, assortment breadth and depth, color and size strategies, and product lifecycle recommendations across seasonal and core products.
- Translate company and product strategy into clear product briefs that define the customer need, use case, competitive context, target price, margin objective, and commercial opportunity.
- Balance innovation, franchise growth, core continuity, and newness to create a cohesive assortment with clear choices and productive SKU counts.
- Create and present seasonal assortment strategies, visual line plans, and product recommendations to leadership and cross-functional partners.
- Analyze weekly, seasonal, and historical sales performance using revenue, units, sell-through, gross margin, return rate, inventory productivity, and SKU-level results to identify opportunities and risks.
- Lead pre-season planning and post-season hindsight, translating performance insights into actionable recommendations for future assortments, pricing, color, and category investment.
- Own SKU productivity analysis and recommend adds, drops, carryovers, extensions, and exits to improve assortment clarity and financial performance.
- Monitor consumer feedback, product reviews, channel insights, and marketplace trends to identify unmet needs and inform product opportunities.
- Partner with Planning and Finance to align line architecture, style counts, forecast inputs, and margin expectations with business targets.
- Develop pricing architecture and recommended retail prices that reflect the brand’s premium positioning, competitive landscape, customer value, and margin objectives.
- Partner with Product Development and Sourcing to evaluate cost, margin, minimums, lead times, and commercial viability throughout development.
- Identify margin or pricing risks early and guide cross-functional trade-off decisions while protecting product intent, quality, and customer value.
- Maintain a clear point of view on good-better-best pricing, opening price points, and category price ladders.
- Partner closely with Design and Product Development from concept through commercialization to ensure products meet customer, aesthetic, quality, margin, and timing objectives.
- Participate in product reviews, fittings, risk reviews, and milestone meetings, bringing a clear commercial and customer perspective to decisions.
- Collaborate with Sourcing, Materials, and Production to support commercialization, resolve product risks, and maintain seasonal execution.
- Drive product calendar discipline and milestone adherence, proactively surfacing dependencies, decisions, and risks that could affect launch readiness.
- Ensure product information, line lists, pricing, naming, attributes, and system data are accurate and current across merchandising tools and cross-functional handoffs.
- Partner with Marketing, Ecommerce, Creative, and Sales to translate seasonal product strategy into clear launch priorities, product stories, channel assortments, and customer-facing education.
- Provide product hierarchy, key-item focus, feature-benefit language, and assortment context to support campaigns, site merchandising, wholesale, and internal selling tools.
- Ensure go-to-market plans reflect product availability, seasonal flow, customer use cases, and the strategic role of each product in the assortment.
- Present product strategy and performance insights with clarity, confidence, and a strong point of view.
- Start with our customer: use a curious mindset to turn consumer feedback, behavior, and unmet needs into product and assortment recommendations.
- Research macro trends, competitive brands, outdoor and lifestyle markets, natural fiber innovation, pricing, and emerging customer behaviors.
- Maintain a continuous view of the competitive landscape and share relevant insights that can shape future category and product direction.
- Bring outside inspiration and commercial awareness into the organization while keeping the brand’s point of view distinct and ownable.
- Relentlessly curious - constantly seeking customer, product, market, and business insights without waiting to be asked.
- A strong product thinker with commercial instincts and an acute eye for assortment, color, price, and detail.
- Analytical and comfortable using data to make decisions, while knowing when judgment and product intuition matter.
- Passionate about natural fibers, sustainability, impact, and creating products with purpose and soul.
- Highly organized, detail-oriented, and able to manage multiple priorities across a fast-moving seasonal calendar.
- Comfortable in ambiguity and able to bring clarity, structure, and forward momentum to complex decisions.
- A collaborative, low-ego partner who builds trust across Design, Development, Sourcing, Planning, Marketing, Ecommerce, and Sales.
- An excellent written and verbal communicator who can tailor the message to the audience and influence stakeholders.
- Comfortable presenting to internal and external partners and defending a point of view while receiving feedback with grace.
- Able to work effectively with remote partners across multiple time zones.
- 5 years of experience in Product Merchandising, Product Line Management, Buying, or a related role; experience in apparel, outdoor, performance, lifestyle, or consumer products strongly preferred.
- Demonstrated experience building seasonal assortments and line plans across multiple categories, including management of style, color, size, pricing, and product lifecycle decisions.
- Strong understanding of retail math and merchandising metrics, including sales, sell-through, gross margin, initial markup, inventory productivity, and SKU performance.
- Experience partnering with Design, Product Development, Sourcing, Planning, and Marketing through the full product creation and go-to-market process.
- Advanced proficiency in Microsoft Excel or Google Sheets; experience with PLM, ERP, merchandising, planning, or business intelligence tools preferred.
- Ability to synthesize complex information into clear recommendations, presentations, and decision-ready materials.
- Bachelor’s degree or equivalent experience in Merchandising, Business, Marketing, Fashion, or a related field.
- Experience in a high-growth, entrepreneurial, or founder-led brand environment is a plus.
- Travel as required for research, market visits, development, and cross-functional collaboration.
- Conversational Spanish is an asset.
Salary : $100,000 - $120,000