What are the responsibilities and job description for the Director of Social Media position at SBH Fashion?
Gen Z cult favorite skincare brand is looking for a Director of Social Media!
This role is about owning and evolving the brand's social presence in a way that is strategic, culturally relevant, and deeply connected to their audience. You will oversee TikTok, Instagram, YouTube, and emerging platforms, ensuring each channel has a distinct strategy that supports growth, engagement, and brand affinity. You’ll be responsible for both high-level strategy and hands-on execution, leading a team while staying immersed in content development, community management, and platform innovation.
Key Responsibilities:
Strategy & Growth
This role is about owning and evolving the brand's social presence in a way that is strategic, culturally relevant, and deeply connected to their audience. You will oversee TikTok, Instagram, YouTube, and emerging platforms, ensuring each channel has a distinct strategy that supports growth, engagement, and brand affinity. You’ll be responsible for both high-level strategy and hands-on execution, leading a team while staying immersed in content development, community management, and platform innovation.
Key Responsibilities:
Strategy & Growth
- Develop and lead a multi-platform social strategy that drives engagement, growth, and brand love across TikTok, Instagram, and YouTube.
- Differentiate our presence across platforms, ensuring content is tailored for each audience and platform algorithm.
- Scale YouTube as a key educational and storytelling channel, positioning the brand as a go-to resource in skincare.
- Evolve Instagram beyond aesthetics, building a more engaged and shareable presence.
- Anticipate and react to platform trends, ensuring the brand is always ahead of the curve in strategy and execution.
- Develop a social commerce strategy, ensuring platforms support direct business impact.
- Content & Community Leadership
- Own the content strategy, balancing trend-driven, educational, and brand-first storytelling across platforms.
- Guide the development of creative assets, working closely with internal and external teams to ensure a strong visual and messaging strategy.
- Establish a best-in-class engagement strategy, making the brand one of the most interactive and responsive brands in skincare.
- Shape brand’s voice across social, ensuring everything from captions to comments aligns with the brand’s personality and values.
- Foster relationships with creators, influencers, and key cultural voices, ensuring the brand remains a brand people want to engage with.
- Manage and mentor a growing social team, fostering an environment of creativity, experimentation, and accountability.
- Work cross-functionally with marketing, creative, and growth teams, ensuring social is seamlessly integrated into broader brand initiatives.
- Own reporting and insights, making data-driven decisions that continuously refine our approach.
- You have 7 years of experience in social media marketing, with a proven ability to drive engagement and audience growth.
- You live and breathe social trends, understanding what works and why across different platforms.
- You understand community. You know that social is more than just content—it’s about building relationships and long-term brand affinity.
- You have experience leading teams, managing direct reports, and working cross-functionally.
- You balance data with instinct. You use analytics to inform decisions but also trust your experience in what makes content resonate.
- You’re highly adaptable, able to pivot strategies as social landscapes shift.
Salary : $140,000
