What are the responsibilities and job description for the Brand Art Director position at SBH Fashion?
Title: Brand Art Director
Overview
The Brand Art Director is responsible for shaping and executing the visual world of the brand, leading all photoshoots and branded content creation. This role works closely with the Creative Director to drive the seasonal creative vision and ensures its execution across campaigns, lookbooks, and storytelling moments for the brands.
Responsibilities:
Creative Vision & Brand Storytelling
Overview
The Brand Art Director is responsible for shaping and executing the visual world of the brand, leading all photoshoots and branded content creation. This role works closely with the Creative Director to drive the seasonal creative vision and ensures its execution across campaigns, lookbooks, and storytelling moments for the brands.
Responsibilities:
Creative Vision & Brand Storytelling
- Lead the development of seasonal creative direction in partnership with the Creative Director
- Define and evolve the brand’s visual language across campaigns, editorials, and key brand moments.
- Ensure all imagery reflects a cohesive, elevated, and distinctive brand identity.
- Maintain and elevate the brand’s visual identity across all outputs.
- Stay ahead of cultural, fashion, and visual trends to keep our brands fresh and aspirational.
- Balance innovation with brand heritage and commercial objectives.
- Ensure all branded content maintains a luxury sensibility while remaining culturally relevant.
- Concept, plan and direct all photoshoots (campaign, eCommerce, lookbook, and special projects).
- Oversee casting, styling direction, set design, locations, and overall shoot execution.
- Lead on-set creative direction, ensuring alignment with brand vision and creative standards.
- Directly manage and mentor the in-house Photographer and Photo Editor.
- Establish clear creative direction, shot lists, and post-production standards.
- Oversee retouching, color, and final image output to ensure consistency and excellence.
- Build efficient workflows between shoot production and post-production to support speed without compromising quality.
- Collaborate closely with Styling, Merchandising, and Marketing teams to align creative with product and business priorities.
- Partner with Art team to ensure a seamless translation of campaign imagery into digital channels.
- Leverage AI tools to support concept development, mood boarding, and early-stage visual exploration.
- Identify opportunities to enhance efficiency in post-production, image selection, and content iteration through AI-enabled workflows.
- Partner with internal teams to test and implement emerging creative technologies in a way that aligns with brand standards.
- Maintain a strong point of view on where AI enhances vs. detracts from brand authenticity, ensuring all outputs remain elevated and human led.
- 8-10 years of experience in art direction within fashion or luxury brands, startup contemporary brands or working within a founder-led brand a plus.
- Strong portfolio demonstrating expertise in photoshoots, campaigns, and brand storytelling.
- Experience managing photographers, retouchers, and post-production teams (in-house or freelance).
- Strong understanding of emerging AI tools within creative workflows.
- Deep understanding of fashion imagery, lighting, composition, and post-production workflows.
- Proven ability to lead creative projects from concept through final delivery.
- Exceptional eye for detail, color, and visual storytelling.
Salary : $120,000 - $135,000