Sales Manager - The Monarch Hotel

Founded in 2002 by Sam Nazarian, sbe is a globally recognized lifestyle hospitality company known for creating iconic hotels, restaurants, and nightlife destinations that blend elevated design, energy, and service. With celebrated brands such as SLS, Delano, and Mondrian, sbe has helped define modern luxury hospitality through experiences that feel exclusive, cultural, and unforgettable. 

Now, sbe is launching its next chapter with HQ Hotels - a bold, design-forward lifestyle brand built for travelers who want more than just a place to stay. HQ stands for high energy, high style, and high service, combining vibrant social spaces, curated food & beverage, and nightlife-driven programming that turns every property into a destination. Backed by sbe’s best-in-class creative and operational expertise and powered by a strategic partnership with Wyndham Hotels & Resorts, HQ Hotels offers team members the opportunity to help shape a rapidly growing brand with global reach, strong momentum, and a culture rooted in excellence, creativity, and unforgettable guest experiences. 

sbe recently announced an exclusive partnership with global icon Marc Anthony - singer, songwriter, actor, entrepreneur, and his company Magnus, who have joined as equity partners in sbe. This partnership further expands the brand’s cultural relevance, reach, and momentum as it enters new markets around the world.

Job Summary

The Sales Manager is responsible for driving hotel room revenue and event space bookings at The Monarch Hotel New Orleans. This individual will lead proactive sales efforts across transient, group, and corporate segments, develop strategic partnerships within the local and national market, and represent The Monarch at key industry events and trade shows. The Sales Manager will work closely with the General Manager and the HQ Hotels & Residences corporate team to achieve revenue targets and elevate the property’s market position.

Key Responsibilities

            Room Sales & Revenue Generation

• Develop and execute a comprehensive sales strategy to drive transient, group, and corporate room revenue in line with the Annual Operating Plan (AOP) targets.


• Solicit and manage accounts across key market segments including corporate travel, SMERF (Social, Military, Educational, Religious, Fraternal), leisure, and consortia.


• Conduct proactive outreach including outside sales calls, site visits, and client entertainment to generate new business and grow existing accounts.


• Negotiate room rates, group contracts, and preferred corporate agreements within approved rate parameters.


• Partner with the revenue management function to optimize ADR, occupancy, and RevPAR performance.


• Monitor competitive set pricing and market demand, recommending rate and package strategies accordingly.


• Manage all group room blocks from inquiry through pickup, coordinating with front office and operations teams on rooming lists, attrition, and cutoff dates.

Event & Private Function Sales

• Serve as the primary sales contact for all private events, social functions, buyouts, and meeting room bookings at The Monarch.


• Respond promptly to all inbound event inquiries and develop customized proposals, BEOs, and event contracts.


• Conduct property tours and site visits for prospective event clients, showcasing venue capabilities and driving conversion.


• Coordinate event logistics with the operations team to ensure seamless execution and guest satisfaction.


• Build and maintain a pipeline of event leads through targeted local market outreach, networking, and partnerships with event planners and DMCs.


• Support the development and ongoing refinement of event sales kits, catering menus, and collateral.


• Track event revenue, deposits, final payments, and contract compliance in coordination with the finance team.

Account Management & Client Relations

• Develop and maintain strong, long-term relationships with corporate accounts, travel agents, OTA market managers, wedding planners, and event professionals.


• Input and maintain accurate account and contact records in the property management and sales systems.


• Conduct regular account review calls and in-person meetings to retain and grow key accounts.


• Represent The Monarch Hotel at local and regional networking events, trade shows, bridal expos, and industry conferences.


• Collaborate with the HQ Hotels corporate sales team on national accounts and chain-wide initiatives.

Sales Operations & Reporting

• Maintain all sales files, contracts, and correspondence in an organized and audit-ready format.


• Prepare and submit weekly sales activity reports, booking pace reports, and pipeline summaries to the General Manager.


• Manage the property’s group and event calendaring system including holds, tentatives, confirmations, and release dates.


• Track and report on sales performance versus budget, including room nights, ADR, and event revenue.


• Monitor inbound sales leads and respond within established service level timeframes.


• Prepare and distribute sales packages, rate proposals, and contract documentation.

Marketing & Brand Collaboration

• Partner with the sbe/HQ marketing team to align sales initiatives with brand campaigns, seasonal promotions, and digital content strategy.


• Provide input on property-level promotional offers, packages, and special event programming to support occupancy and revenue goals.


• Support on-property photo and video shoots as needed to ensure sales collateral reflects current brand standards.


• Identify and develop relationships with local media, tourism boards, and destination marketing organizations (DMOs) to enhance property visibility.

Qualifications & Skills

• Bachelor’s degree in Hospitality Management, Business, Marketing, or a related field preferred.


• Minimum 3–5 years of hotel sales experience, with a demonstrated track record of meeting or exceeding revenue targets.


• Experience in boutique, lifestyle, or luxury hotel environments strongly preferred.


• Prior experience with group sales, corporate account management, and private event sales required.


• Familiarity with New Orleans’ hospitality market is a significant advantage.

• Function as an ambassador of the company and always maintain a professional appearance.

Additional Benefits

• Competitive base salary plus incentive compensation tied to revenue performance.


• Comprehensive healthcare benefits and wellness perks across the sbe family of brands.


• Opportunities for career growth and advancement within HQ Hotels & Residences and the broader sbe portfolio.


• Learning and development resources to support your professional growth.

Work Schedule

• Full-time, on site position


• Requires flexibility to work evenings, weekends, and holidays

Physical & Mental Requirements

• Ability to stand or sit for extended periods


• Capable of handling stressful situations calmly


• Reliable, punctual, and trustworthy

Affirmative Action / EEO Statement 

We are an equal-opportunity employer who is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, religion, sex, sexual orientation, gender identity and/or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other protected characteristic as outlined by federal, state, or local laws. We believe in, embrace, and abide by the spirit, as well as, to the letter of all applicable laws and regulations. 

Our policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, internships, and apprenticeship. Our hiring decisions are based solely on qualifications, merit, and business needs at the time.