Marketing Measurement Analyst

Position : Marketing Measurement Analyst

Location: Memphis, TN – Onsite

Schedule: Monday–Friday, 9:00 AM–5:00 PM

Relocation: Open to candidates willing to relocate

Job Overview

Client is looking for a Marketing Measurement Analyst to support marketing analytics, measurement, experimentation, and business decision-making. This role will analyze marketing performance, interpret measurement models, and translate complex analytics into clear business recommendations.

Key Responsibilities

• Develop and support marketing measurement and experimentation strategies.
• Analyze incrementality, attribution, causal impact, and campaign effectiveness.
• Interpret Media Mix Modeling (MMM/CAM), attribution, forecasting, audience, and propensity models.
• Perform statistical, exploratory, diagnostic, and scenario-based analysis.
• Analyze marketing performance across paid, owned, earned, and shared channels.
• Integrate and analyze large, complex datasets from multiple sources.
• Develop executive-ready dashboards, presentations, reports, and data stories.
• Establish measurement standards, KPIs, documentation, and governance practices.
• Support data validation, quality assurance, and reconciliation.
• Partner with Marketing, Data/Analytics, Data Engineering, QA, and external measurement teams.
• Explain analytical findings and recommendations to non-technical stakeholders.

Must-Have Skills

• Experience in Marketing Analytics / Marketing Measurement / Performance Analytics.
• Strong understanding of:
• Media Mix Modeling (MMM)
• Attribution
• Incrementality Testing
• Experimentation / A-B Testing
• Causal Analysis
• Statistical analysis & hypothesis testing
• Strong SQL skills.
• Experience with Tableau, Power BI, or similar BI tools.
• Experience analyzing digital and traditional marketing channels.
• Strong data storytelling and stakeholder communication skills.
• Experience working with large, complex, multi-source datasets.
• Bachelor's degree in Analytics, Statistics, Economics, Mathematics, Business, Computer Science, or related field.

Nice to Have

• Python or R
• Adobe Analytics / Google Analytics
• Alteryx / Tableau Prep
• Marketing forecasting
• Customer/audience analytics
• Media, fundraising, or customer datasets
• Master's degree in Analytics, Statistics, Economics, Data Science, or related field

Ideal Candidate

A Marketing Measurement / Marketing Analytics professional who combines strong statistical and analytical skills with hands-on experience in MMM, attribution, incrementality, experimentation, and marketing performance measurement, and can clearly communicate insights to business leaders.

Note: This is a measurement and analytics role, not a Data Engineering, production Data Science, campaign execution, or dashboard-only reporting position.