Director of Growth Marketing

About Savi

Do you want to make a serious impact in the lives of millions of current and former students who took on debt to fund their education? Savi is a leading financial technology startup that is working to solve the student debt crisis. Our mission is to help the 46 million student loan borrowers better understand their debt, find federal forgiveness programs, and enroll.

We’re looking for people who have the desire to build meaningful products and the drive to do great work as part of a team. Savi has been featured in the New York Times, TIME, and Inc., and recently the company completed our Series A funding round. Our clients include Fortune 500 companies, financial institutions, and the nation’s largest membership groups. These leading organization all use our platform to help their employees and members better manage their student loans and save money.

The Role

We’re looking for a highly motivated self-starter and senior leader to join our growing team as Director of Growth Marketing. As Savi’s first senior marketing hire, you’ll own the full marketing function. You'll manage one current team member and build toward a full-funnel growth engine.

Our business model is B2B2C: we sell Savi to employers and membership organizations, who then offer this benefit to their employees with student loan debt. Growth lives at that second step,  converting employees and members into active Savi users.. You’ll be responsible for designing and executing the strategies that get end users to register, complete their profile, and take meaningful action on their loans.

Savi seeks team members who innovate quickly, approach their work with curiosity and thoughtfulness, and always favor inclusivity.

Responsibilities Include:

• User Growth and Conversion: Own the end-user funnel from benefit launch to active enrollment. Design lifecycle email strategy and multi-channel campaigns that drive registration. Build on the email foundation already in place and layer in paid, social, and content initiatives to activate users at a reasonable cost
• Brand and Awareness: Own Savi’s brand presence, including SEO and AEO strategy, content, and earned media. Sustain and build on Savi’s strong press momentum. Every brand investment should connect back to trust, discoverability, and conversion.
• Client Enablement Marketing: Work with our Partnerships and Implementation teams to drive activations. Equip HR leaders, benefits teams, and membership organizations with launch campaigns, collateral, and communications that drive benefit adoption among their employees and members.
• Data, Analytics, and Team Leadership: Own marketing analytics, Build growth models, set and track KPIs, run A/B tests, and present data-driven insights to leadership. Manage and develop the existing Growth Marketing Manager. As needed, build the case for future team growth.
• Must be able to work within a small marketing budget

Qualifications:

• 6-10 years of experience in B2C growth marketing or performance marketing, with at least 2 years in a senior or lead role
• Experience in a startup is a must
• Experience in: partnership marketing. You understand how to market through a business client to reach and engage an end user (employee, member, or customer)
• Proven track record designing and executing successful multi-channel campaigns with demonstrable results in user growth and conversion
• Fluency across the marketing stack: lifecycle email, SEO and AEO, paid acquisition (LinkedIn, Meta, Google), and content  
• Experience with marketing automation platforms (Customer.io, HubSpot, or equivalent) 
• Strong analytical skills: comfortable building growth models, tracking funnel metrics, and presenting data-driven recommendations to leadership
• Startup orientation: energized by building, able to prioritize with limited resources, and honest about trade-offs
• Excellent communication skills, able to translate complex data into clear insights and drive alignment across teams
• Passion for Savi’s social impact mission

Savi Benefits:

• D.C. based is preferred as our team’s hybrid homebase is at the Midtown Center DC WeWork location. Remote is accommodatable as well.
• Full time
• $110,000-140,000 OTE (base commission)
• Benefits include: 5% 401K match after 6 months, 99% employer sponsored health coverage (health, vision, dental, HSA) on day one, generous annual PTO, paid sick and parental leave, pre-tax commuter benefits, and 10 additional paid holidays annually.

Savi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Savi complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.