E-Commerce Specialist

Position Summary

Sarsilmaz is seeking a highly analytical, commercially minded, and operationally strong Senior Manager, eCommerce to lead the growth and day-to-day management of our webstore business. This role will own online merchandising, category performance, sales forecasting, SKU onboarding, reporting, and cross-functional coordination across Marketing, Operations, and Finance. The ideal candidate will help transform the webstore into a disciplined, scalable revenue channel by improving assortment strategy, launch execution, digital performance, and business intelligence.

This role is critical to the next phase of growth and requires a leader who can combine data, execution, and commercial instinct to drive measurable business results.

Key Responsibilities

eCommerce Management and Revenue Growth

• Own the day-to-day management of the company webstore and overall online commercial performance.
• Drive revenue growth, average order value, conversion, and category expansion through disciplined eCommerce management.
• Monitor website sales performance and identify risks, trends, and growth opportunities.
• Partner with leadership on short- and long-term eCommerce growth strategy.

Merchandising and Category Management

• Manage product categories, assortment planning, product placement, and on-site merchandising strategy.
• Evaluate sales performance by SKU, category, price point, and seasonality to determine expansion, optimization, or rationalization opportunities.
• Recommend new products, bundles, kits, add-ons, and accessories to improve sales performance and customer experience.
• Optimize category structure, filters, collections, and product discovery across the site.

Sales Forecasting and Inventory Planning

• Build and maintain sales forecasts by SKU, category, campaign, and seasonal period.
• Partner with Operations and supply chain teams to align purchasing, replenishment, and inventory readiness with projected demand.
• Identify stock risks, slow-moving inventory, missed sales opportunities, and launch timing issues.
• Support demand planning with data-backed recommendations.

New SKU Onboarding and Product Launch Execution

• Lead onboarding of new SKUs into the webstore in partnership with Operations, Marketing, and Finance.
• Ensure all product setup is complete and accurate, including product titles, descriptions, images, attributes, pricing, categorization, SEO fields, and launch readiness.
• Create and maintain launch workflows to improve speed, accuracy, and cross-functional accountability.
• Work closely with internal teams to ensure new products are commercially ready before launch.

Digital Strategy and Marketing Partnership

• Partner with Marketing on SEO, site content, promotions, digital campaigns, landing pages, and merchandising priorities.
• Ensure category strategy and product priorities are reflected in digital marketing efforts.
• Identify opportunities to improve product page performance, organic visibility, and conversion.
• Collaborate on promotional calendars, campaign planning, and product focus based on inventory and revenue priorities.

Reporting, Analytics, and Executive Visibility

• Build and manage weekly, monthly, quarterly, and ad hoc reporting on webstore performance.
• Track and report key business metrics including revenue, units sold, conversion rate, average order value, traffic trends, category mix, product performance, refunds, promotions, and forecast accuracy.
• Deliver clear, actionable reporting to leadership, not just raw data.
• Develop dashboards and executive summaries that support business decision-making across departments.

Cross-Functional Leadership

• Serve as the primary bridge between eCommerce, Marketing, Operations, and Finance.
• Align product launches, promotions, pricing, forecasting, and reporting across departments.
• Help establish process discipline and accountability as the business scales.
• Recommend operational and system improvements that support long-term growth.

Required Qualifications

• Bachelor’s degree in Business, Marketing, eCommerce, Merchandising, Finance, or related field preferred.
• 2 years of experience in eCommerce, merchandising, category management, or digital commerce.
• Proven experience managing online product assortments, category performance, and SKU-level reporting.
• Strong understanding of forecasting, inventory planning, and product launch coordination.
• Experience working cross-functionally with marketing, operations, and finance teams.
• Strong analytical and reporting skills with advanced Excel or Google Sheets capability.
• Experience with eCommerce platforms such as WooCommerce, Shopify, Magento, BigCommerce, or similar.
• Familiarity with Google Analytics, SEO fundamentals, and digital merchandising best practices.
• Strong project management and organizational skills.
• Excellent communication skills with the ability to translate data into business recommendations.

Preferred Qualifications

• Experience in consumer products, sporting goods, outdoor, tactical, accessories, or related categories.
• Experience scaling an eCommerce channel during periods of rapid growth.
• Experience with ERP, inventory, CRM, or reporting systems.
• Familiarity with regulated, spec-driven, or compatibility-sensitive product categories.
• Experience improving average order value through bundling, upsells, and assortment strategy.

Key Performance Indicators

• Webstore revenue growth
• Average order value
• Conversion rate
• Units per order
• Revenue by category and SKU
• Gross margin by category
• Forecast accuracy
• In-stock rate on priority SKUs
• New SKU onboarding accuracy and speed
• Organic traffic and performance of product/category pages
• Refund rate and return drivers
• Promotional performance and category contribution

Ideal Candidate Profile

• Commercially sharp and data driven.
• Strong operator who can turn messy growth into disciplined execution.
• Comfortable owning both strategy and detail.
• Able to move between leadership discussions and hands-on reporting.
• Strong enough to challenge assumptions and improve process across teams.
• Understands that a webstore is a revenue business, not just a website.

Why This Role Matters

This role is central to the next stage of Sarsilmaz’s growth. As the business expands, the webstore requires dedicated ownership to ensure product categories are managed strategically, forecasts are aligned to demand, launches are executed correctly, and reporting gives leadership a real-time understanding of performance. This role will help build the operational backbone and commercial discipline needed to scale profitably.