What are the responsibilities and job description for the Social Media Content Lead position at Saranoni?
At Saranoni, we believe meaningful moments are built through connection, emotion, and thoughtful storytelling. We’re seeking a creative, detail-oriented Content Lead to bring our brand to life through visually compelling, high-quality content across every platform.
This role is ideal for someone who is both creatively driven and highly disciplined—someone who not only generates ideas but executes them beautifully. You’ll play a key role in shaping how customers experience Saranoni through design, imagery, and storytelling, ensuring our brand shows up in a way that feels warm, elevated, and deeply connected.
If you have a strong design eye, love creating cohesive visuals, and care deeply about the details that make a brand feel special, this role may be a great fit.
What You’ll Do:
- Design and create visually compelling content across all organic platforms, including Instagram, TikTok, Facebook, LinkedIn, Pinterest, Shop App, and community groups
- Develop on-brand graphics, layouts, and visual assets that elevate storytelling and maintain a cohesive aesthetic
- Bring the Saranoni brand to life through a blend of graphic design, photography, video, and emotional storytelling
- Execute the monthly content calendar with consistency, ensuring all visuals align with campaign direction and brand standards
- Create and maintain website visual content, including product imagery, homepage banners, and promotional graphics
- Support broader marketing efforts by designing assets for email, SMS, paid ads, and partnerships
- Own the visual consistency of the brand across all channels, ensuring every touchpoint feels elevated and intentional
- Organize and manage the content library, maintaining clean, accessible, and well-structured design assets
- Participate in and help direct photoshoots and content days, capturing and creating assets that align with campaign needs
- Engage with our community through comments and messages in a warm, personal, and on-brand voice
- Collaborate closely with the marketing team to ensure all creative output is cohesive, aligned, and impactful
What You Bring:
- Strong graphic design skills with a refined eye for layout, typography, color, and composition
- Proficiency in design tools (Adobe Creative Suite, Canva, or similar)
- Deep understanding of brand consistency and how visual details shape perception
- High attention to detail and commitment to quality and polish
- Organized, reliable, and process-driven approach to creative execution
- Ability to balance creativity with structure and deadlines
- Emotionally intuitive understanding of what resonates visually and tells a story
- Clear and thoughtful communication skills
- Proactive mindset with the ability to take initiative and solve problems
- Experience in content creation, graphic design, or brand marketing preferred
Why You’ll Love Working at Saranoni:
- Family-founded, values-driven company
- Meaningful products that bring comfort, warmth, and connection
- Supportive, collaborative team environment
- Opportunity to make a real impact in a growing organization