What are the responsibilities and job description for the Marketing Manager position at Sanabria & Associates PLLC?
About the Role:
The Marketing Manager at Sanabria & Associates PLLC will lead the development and execution of comprehensive marketing strategies that drive brand awareness and business growth. This role is pivotal in managing multi-channel marketing initiatives, including channel marketing and trade show participation, to effectively promote the company’s services and enhance market presence. The Marketing Manager will oversee the creation and distribution of marketing collateral, ensuring consistent and compelling brand messaging across all platforms. By collaborating with cross-functional teams, this position will align marketing communication efforts with overall business objectives and customer needs. Ultimately, the Marketing Manager will be responsible for delivering measurable results through strategic marketing planning and management, contributing to the firm’s competitive advantage in the marketplace.
Minimum Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum of 3 years of experience in marketing management or a similar role.
- Bilingual fluency in Spanish.
- Strong knowledge of marketing strategy, brand marketing, and marketing communication principles.
- Excellent project management skills with the ability to manage multiple initiatives simultaneously.
Preferred Qualifications:
- Master’s degree in Marketing or an MBA.
- Experience working in a professional services or legal industry environment.
- Familiarity with digital marketing tools and CRM software.
- Demonstrated success in developing marketing collateral and executing integrated marketing campaigns.
- Experience with EVTV and TVV platforms is preferred.
Responsibilities:
- Develop and implement strategic marketing plans that align with company goals and market opportunities.
- Plan, organize, and represent the company at trade shows and industry events to increase brand visibility and generate leads.
- Create, review, and distribute marketing collateral that effectively communicates the brand message and value proposition.
- Lead marketing communication efforts, including digital campaigns, email marketing, and content creation, to engage target audiences.
- Analyze market trends and campaign performance data to refine marketing strategies and improve ROI.
- Collaborate with executive teams to ensure marketing initiatives support business development objectives.
- Oversee the marketing budget and ensure efficient allocation of resources across projects and campaigns.
- Leverage EVTV and TVV platforms for outreach, brand visibility, and targeted marketing campaigns to connect with the relevant audiences and communities.
Skills:
The Marketing Manager will utilize channel marketing expertise to build and maintain strong partner relationships, ensuring effective collaboration and market penetration. Proficiency in creating marketing collateral will support consistent and persuasive communication of the company’s value proposition across various channels. Strategic marketing and marketing management skills will guide the development of comprehensive plans that align with business goals and adapt to market changes. Marketing communication skills will be applied daily to craft compelling messages that engage target audiences and drive customer action.
