Sr. Director, Brand Strategy (Buldak)

About Samyang America

Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences. We don’t just create food - we craft moments that spark excitement, inspire connection, and celebrate bold individuality. Our mission is to bring daring, delicious products to the market that resonate deeply with the next generation of food lovers. From iconic spicy noodles to creative new launches, we are driven by passion, creativity, and a commitment to pushing the boundaries of taste and culture. At Samyang America, you’ll join a dynamic team that thrives on innovation, collaboration, and a shared love for bold flavor experiences. We value fresh ideas, energetic spirit, and the courage to lead trends rather than follow them.

If you’re ready to be part of a brand that’s more than just food - a brand that moves culture and creates unforgettable moments - join our team today!

Position Summary: 

Buldak isn’t just a brand — it’s a viral cultural phenomenon. From viral Fire Noodle Challenges to Gen Z fandom, Buldak thrives on bold ideas, unforgettable experiences, and trend-defining moments. As Senior Director, Brand Strategy (Buldak), you will lead the vision and execution of Buldak’s marketing ecosystem across all pillars.

Key Responsibilities:

• Brand Growth Strategy – Define and lead the roadmap for growing user base and brand equity, establishing a 3 year growth roadmap.

• Brand Architecture – Lead the brand equity development making the brand among top 10 Gen Z brands in the USA

• General Manager mindset – Take end to end ownership of new product development, working jointly with consumer insights, product development, customer leadership and finance teams

• Go-to-Market Leadership – Ensure in market success with strong go-to-market strategies, developing category growth story and partnering with key customers

• Team Leadership – Develop and lead a team of 5-7 direct reports while managing the marketing network across USA and partnering other global team and other regional teams

Requirements:

• 10 years of progressive brand management/marketing experience, ideally in CPG (food & beverage strongly preferred).

• Proven track record of managing brands with revenue exceeding 1B$, with hands-on leadership across the growth journey.

• Experience building Gen Z–focused brands, with deep understanding of cultural trends, digital-first storytelling, and community engagement.

• Strong background in e-commerce and digital channels (DTC, Amazon, retail media), with ability to drive omni-channel growth.

The base salary for this position is between $160,000.00 and $190,000.00 per year. Actual compensation will depend on a variety of factors, including qualifications, experience, and location. This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical/dental/vision insurance, life insurance, PTO/FTO, and a 401(k) plan with company match.

Equal Employment Opportunity Employer:

Samyang America is committed to providing equal employment opportunities to all individuals. We do not discriminate in employment decisions on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local laws.