What are the responsibilities and job description for the Marketing Coordinator position at Sames Mcallen Ford?
Description
- Translate business unit objectives and strategies into brand portfolio objectives, strategies, and plans to facilitate growth.
- Develop a strategic marketing approach based on an understanding of manufacturer policies, market nature, inventory position, and market share.
- Support the development of regional marketing budgets.
- Coordinate manufacturer co-op spending, claims, and the collection of co-op funds.
- Negotiate with media agents to secure agreements for the company.
- Oversee corporate communications activities, including public relations efforts and managing external vendors and consultants.
- Develop and administer the marketing database.
- Develop and deliver insightful presentations and strategies to management.
- Ensure the integration of the marketing function within the broader group and ensure that the team optimizes its use of shared services and support.
Requirements
- Possesses skills in project management.
- Knowledge of marketing principles.
- Understanding of new technologies and their application to marketing principles.
- Ability to work independently and be self-driven.
- Demonstrated ability to solve problems, analyze systems and data, and suggest appropriate solutions.
- Strong skills in organization, prioritization, and time management.
- Ability to work under pressure to meet project deadlines.
- Highly self-motivated individual.
- Valid driver's license.
- 1-2 years of marketing experience.
- A college degree is required.