Vice President of Sales

Vice President of Sales | SALT (Fintech Cannabis)

📍 Miami, FL (Hybrid – must be in office to start)

The Opportunity (aka why this role is exciting 👀)

This is not your typical “manage the team and hit quota” sales role.

We’re looking for a builder, strategist, and closer—someone who can look at a market, spot the gaps, and move fast to capture it. Someone who’s just as comfortable mapping out a national growth strategy as they are jumping into deals and getting merchants across the finish line.

SALT sits at the intersection of fintech and cannabis, two of the most dynamic (and challenging) industries out there. That means opportunity—but also complexity. We need someone who thrives in that environment and knows how to turn chaos into scale.

If you’ve been in a startup or high-growth environment and thought, “I could build this better”—this is your shot.

What You’ll Do

Sales Strategy, Market Intelligence & Growth Execution

• Develop and execute a comprehensive, scalable sales strategy focused on rapid merchant acquisition and revenue growth
• Analyze the cannabis payments and fintech landscape, including competitors, market disruptions, and operational gaps, to identify opportunities for accelerated growth
• Translate market insights into clear, actionable plans that can be executed quickly and effectively
• Build and deliver a short-term and long-term growth roadmap, including early-stage execution priorities that drive immediate impact
• Identify and pursue alternative growth channels, including partnerships, new verticals, and relationship-based expansion opportunities
• Continuously evaluate and refine go-to-market strategies based on performance data and market conditions

Team Leadership, Development & Accountability

• Partner with HR to recruit, hire, onboard, and develop a high-performing national team of Account Executives
• Lead the interviewing, selection, and performance development of sales team members
• Implement clear performance metrics, KPIs, and accountability structures across the sales organization
• Establish a culture of ownership, urgency, and results-driven performance
• Coach and mentor Account Executives to improve pipeline development, closing ability, and overall performance
• Build scalable onboarding and ongoing training programs

Revenue Generation (Player-Coach Leadership)

• Act as a player-coach, actively contributing to revenue generation by closing deals and boarding merchants
• Partner with Account Executives to advance and close strategic or high-value opportunities
• Leverage existing industry relationships and network to generate immediate business impact
• Step in as needed to ensure deals are pushed across the finish line

Cross-Functional Collaboration & Go-To-Market Execution

• Work closely with Operations, Marketing, Product, and Executive Leadership to align on go-to-market strategy
• Lead the sales function in launching and scaling new products and business verticals
• Provide real-time market feedback to influence product development, pricing strategy, and positioning
• Ensure alignment between sales execution and operational capacity

Sales Operations, Metrics & Infrastructure

• Build, implement, and optimize CRM systems, dashboards, and reporting frameworks
• Establish and enforce CRM hygiene standards, pipeline visibility, and forecasting discipline
• Implement and track key performance metrics across all levels of the sales organization
• Utilize data to drive strategic decisions, improve conversion rates, and optimize sales performance
• Develop scalable reporting for leadership visibility into pipeline, revenue, and team performance

Market Presence & Industry Engagement

• Represent SALT at industry trade shows, conferences, and networking events
• Build and maintain relationships across the cannabis and fintech ecosystems
• Position SALT as a trusted and leading solution provider within the industry

Key KPIs

• Merchant acquisition volume
• Revenue growth vs. targets
• Pipeline health, velocity, and conversion rates
• Close rate and sales cycle efficiency
• Team quota attainment and productivity
• CRM hygiene and forecast accuracy
• Expansion into new verticals and growth channels
• High-scale volume relationships (enterprise accounts, multi-location operators, strategic partnerships driving large transaction volume)

What We’re Looking For

• 8–12 years of sales leadership experience (fintech, payments, or cannabis preferred)
• Proven success in startup or high-growth environments
• Strong strategic mindset with the ability to execute quickly
• Experience building and scaling national sales teams
• Player-coach mentality with direct revenue ownership
• Industry relationships and network strongly preferred

Comp & Perks

• Robust Annual Bonus Opportunity
• Unlimited PTO
• 100% Employer-Paid Benefits: Medical, Dental, Vision, Life
• 401(k)
• Startup environment: fast-paced, high-impact, and collaborative
• Casual office vibe
• Significant growth potential as the company scales

Why SALT

You’re not stepping into a machine—you’re helping build it.

This role is for someone who wants to own the sales function, define the strategy, and scale something meaningful in an industry that’s still being shaped.