SR MANAGER, PUBLIC RELATIONS & PARTNERSHIPS

Job Description

The Senior Manager of Public Relations & Partnerships is responsible for the development and implementation of Sally Beauty’s public relations strategy- built to drive positive earned media coverage, brand awareness, community building, and new customer acquisition. This includes traditional public relations efforts along with the strategic management of partnerships, sponsorships, and events (consumer and press facing).

The Senior Manager of Public Relations & Partnerships will oversee the implementation of data-driven strategies supporting priority campaigns, key product/ brand launches, seasonal/ cultural relevancy, Sally Expert ambassadors, and more with a keen understanding of the competitive retail landscape. This role is also responsible for agency management and ensuring cohesive cross-channel support of public relations initiatives.

This position is hybrid and will require 3 days in office starting in early 2026 when Sally Beauty’s new headquarters is complete in Legacy West (Plano, TX).

“At Sally Beauty Holdings, we find beauty in diversity. Our inclusivity and self-expression are what fuel our innovation and growth. You are welcome here, and you can thrive here. We find beauty in YOU. Join us.”

Primary Responsibilities

• Oversee external public relations agency and subsequent partners to bring Sally Beauty’s public relations strategy to life in alignment with brand voice and business priorities. Serve as the key liaison between public relations agency and internal stakeholders.
• As the strategic owner, use consumer insights, financial acumen, seasonality, competitive landscape, and business priorities to inform consistent public relations plans.
• Lead the following day to day public relations efforts with support from two direct reports: earned media outreach, interview requests, talking points, press releases, external brand communications, PR-first brand campaigns, new product/ brand launches, Sally Expert ambassador management, events (consumer/ press facing), partnerships, and sponsorships.
• This position requires strong attention to detail and timely responsiveness while remaining creative and in tune with the beauty industry as a whole and public relations best practices.
• High visibility role with senior leadership requiring professionalism and strong communication skills to ensure timely feedback, approval, influence management, and in the moment problem-solving.
• Oversee the execution of best-in-class PR campaigns and events from start to finish while remaining on time and in budget. Lead hindsight efforts while measuring success to inform future strategic planning.
• Oversee public relations reporting on a weekly, monthly, quarterly, and annual basis to ensure KPIs are met in a timely manner and data is used to inform future growth and efficiencies.
• Partner with cross functional teams to ensure PR efforts, events, and partnerships are supported across channels in a clear and consistent manner.
• Oversee the management of Sally Expert brand ambassador contracts and day to day support, inclusive of photo shoots, daily PR commentary, content creation, product needs, Sally Beauty related appearances, and more.
• Manage two direct reports while providing development opportunities to foster career growth.
  
  

Qualifications

• Bachelor's degree required, preferably in Public Relations, Communications, Marketing, Advertising or a similar function
• 7 years of public relations experience in house or agency
• Prior experience in beauty and/ or retail industry experience preferred
• Beauty industry acumen and interest
• Knowledge of media outlets, especially in the beauty space
• Experience with agency management
• Hybrid work environment (3 days in office)
• Some travel required
• Experience mentoring and developing direct reports
  
  

Competencies

• High professionalism- must represent the Company well externally
• Ability to multitask in a fast past retail environment
• Ability to perform high quality work under pressure
• Self-starter with drive to deliver
• Strong attention to detail
• Good communicator and team collaborator with a positive attitude
• Resourceful and adaptable
• High energy with a sense of urgency
• Results oriented
  
  

Working Conditions /Physical Requirements

• The work environment involves everyday risks or discomforts which require normal safety precautions typical of such places as offices, meeting and training rooms, retail stores, and residences or commercial vehicles, e.g., use of safe work practices with office equipment, avoidance of trips and falls, observance of fire regulations and traffic signals, etc. The work area is adequately lighted, heated, and ventilated.
• The work is sedentary. Typically, the employee may sit comfortably to do the work. However, there may be some walking; standing; bending; carrying of light items such as papers, files, books, small parts; using a keyboard, driving an automobile, etc. No special physical demands are required to perform the work.
  
  

We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life Insurance, paid vacation and sick days, paid holidays, tuition reimbursement and 401(k) with company match. In addition, associates of SBH may take advantage of our in house salon with complementary services and a varied selection of food options at our corporate campus. Also, featured at our corporate campus, is both a Sally Beauty and CosmoProf Professional onsite store, where associates enjoy a great merchandise discount!