Brand Engagement Coordinator

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Job Summary

The Brand Engagement Coordinator supports Creative Services and Brand Strategy by coordinating school spirit initiatives, university event support, mascot appearances, and high-visibility engagement opportunities. The position helps strengthen Salisbury University’s brand presence and school spirit across campus and at athletic, institutional, community, and strategic university events.

The Brand Engagement Coordinator serves as the primary coordinator for the Sammy mascot program. Responsibilities include scheduling mascot appearances, recruiting and supporting student performers and handlers, coordinating event logistics, and helping maintain the mascot suit and related materials. The position helps ensure Sammy represents the University in a professional, spirited, and brand-aligned manner.

The position also supports Creative Services and Brand Strategy, Public Affairs, and other university departments by assisting with event staffing and support, photo opportunities, internal and external engagement efforts, and school spirit initiatives.

Authority and Accountability

9 student workers, no budgetary responsibility

Required/Minimum Qualifications

• Strong organizational and communication skills.
• Detail-oriented, dependable, and able to follow through on assigned tasks.
• Ability to manage multiple requests, schedules, and event details.
• Interest in school spirit, campus engagement, events, branding, athletics, or public relations.
• Ability to assist with event setup, materials transport, and mascot-related supplies as needed.
• Comfort working with students, staff, faculty, alumni, families, VIP guests, and community members.
• Ability to work some evenings, weekends, and special events.
• Ability to work independently with limited supervision.
• Valid driver’s license and ability to travel to off-campus events as needed.

Preferred Qualifications

• Basic writing, photography, social media, or design awareness

• Experience with event planning, student leadership, athletics, communications, marketing, or customer service.

• Experience coordinating student workers, volunteers, or event teams.

• Familiarity with campus events, athletics, school spirit programs, or university traditions.

Additional Job Information:

The position is a Contingent II, full-time, non-exempt position.

Priority will be given to applicants who apply by August 3, 2026. However, the position will remain open until filled.

Please note, only applications submitted through Salisbury University’s Online Employment Application System will be considered. Any supporting documents must be uploaded with the online application, as documents sent via email will not be accepted. Additionally, three professional references will be required during the final stages of the hiring process. Candidates will be notified prior to their references being contacted.

Salisbury University (SU) is an equal opportunity employer and complies with all applicable federal and state laws regarding nondiscrimination. SU is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, ancestry, political affiliation or veteran status in employment, educational programs and activities, and admissions.