Sales Manager

We are seeking a Sales Manager to drive enrollment across five preschool locations. You will be responsible for maintaining near-full occupancy by converting leads into enrolled families, converting families, and building a consistent pipeline. You will also train and coach school directors to support enrollment efforts. This is a hands-on role leading strategy and execution across multiple sites in the Denver area. The organization provides a high-quality, school-like early education program.

Position Overview

• Job Title: Sales Manager – Enrollment Growth
• Employment Type: Full-Time
• Territory: Five preschool locations (localized, defined territory)
• Reports To: Senior Leadership
• Industry: Early Childhood Education / EdTech / B2C Sales

Enrollment & Revenue Growth

• Own enrollment performance and revenue results across five school locations
• Own and maintain 98–100% occupancy
• Manage the full sales funnel from lead generation through enrollment close
• Optimize conversion rates at each stage: inquiry → tour → enrollment
• Establish consistent reporting dashboards and performance tracking

Sales Strategy & Process

• Develop and implement structured sales processes and outreach cadences
• Conduct ongoing market analysis to identify demand trends and growth opportunities
• Build and refine scalable enrollment infrastructure across all locations

Sales Coaching & Training

• Train and coach center directors on consultative sales techniques
• Build director confidence and comfort in sales conversations with families
• Design, implement, and continuously improve the sales process used at each center
• Act as the primary internal sales coach across the organization

Relationship Management

• Build trust through emotionally intelligent, consultative family interactions
• Maintain long-term community relationships and referral networks
• Engage authentically with center directors, staff, parents, and caregivers

Community & Territory Engagement

• Establish a strong local presence through partnerships, events, and outreach
• Align enrollment strategy with community demographics and family needs

Strategic Leadership

• Serve as a key voice in business and enrollment growth discussions
• Partner with senior leadership on expansion strategy and forecasting
• Contribute to brand positioning and market differentiation initiatives

Required Qualifications

• 5 years of sales experience, including at least 2 years in a sales management or sales leadership role
• Demonstrated success in managing a defined territory and owning revenue results
• Proven ability to develop and execute structured sales processes and cadences
• Strong track record in business development and multi-stage sales funnel management
• Experience coaching or training sales teams or non-sales staff on sales techniques

Preferred Qualifications

• Experience in high-consideration or emotionally driven B2C sales environments
• Background in childcare, education, healthcare, or similar mission-driven industries
• Familiarity with CRM tools and enrollment or sales reporting systems

Core Competencies & Attributes

• Consultative selling – ability to guide families through emotionally significant decisions
• Highly autonomous – self-directed with minimal need for oversight
• Proactive hunter mentality with disciplined follow-through
• Emotionally intelligent communicator with families, directors, and community partners
• Motivated by mission and impact, not just transactions
• Comfortable operating in both strategic planning and hands-on execution roles
• Values work-life balance and a family-oriented organizational culture

Compensation & Benefits

• Competitive base salary performance-based incentives (details provided upon interview)
• Strong work-life balance with a defined local territory
• Opportunity to grow with an expanding multi-site organization
• Mission-driven culture centered on early childhood development and family outcomes

Sales Manager | Enrollment Growth | B2C Sales | Sales Coach | Territory Management | Sales Funnel | Lead Generation | Occupancy Growth | Early Childhood Education | Childcare | Consultative Selling | Sales Training | Business Development | CRM | Revenue Growth | Multi-Site Management | Community Outreach | Relationship Management | Sales Process | Market Analysis