Manager, Direct Marketing

This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future.

What if your next career move meant leading the charge in designing and executing strategies that drive success for small business connectivity solutions? As the Direct Marketing Manager at Spectrum, you’ll guide national campaigns, collaborate with talented teams and shape how we reach new business customers. Your work will help power the growth and efficiency of our marketing efforts across Internet, phone, mobile and TV services, making a lasting impact on our business.

How You’ll Make an Impact   

• Lead a cross-functional team to manage Direct Marketing campaign and test cycles from inception through post-campaign analysis and summary reporting
• Develop and maintain campaign calendars and version matrices for all targets, products, offers and geographic areas while managing change control
• Collaborate with business functions to determine targets and schedules, strategize audience and offer tests and analyze campaign results across key metrics
• Track response and conversion rates to drive direct mail and email marketing efficiency, remaining accountable for the marketing budget
• Manage contact strategies using test results, consumer insights and input from cross-functional teams
• Establish comprehensive records of campaign results, market insights, offer strategies and creative assets
• Proofread final copy to ensure accurate communication and correct alignment of creative and campaign elements

Working Conditions   

• Office environment

What You’ll Bring to Spectrum   

 

Required Qualifications   

 

Education  

• Bachelor’s degree in Business, Finance or related discipline or equivalent experience

Experience   

• 5 years of direct marketing experience

Skills   

• Technical expertise in Direct Marketing, particularly direct mail, with a track record of successful implementation
• Ability to manage multiple projects simultaneously
• Proven ability to manage Direct Marketing, Direct Mail, Database Marketing and Testing projects
• Ability to collaborate with individuals at all organizational levels and disciplines
• Ability to maintain confidentiality
• Capability to manage and foster change
• Skilled in conducting formal presentations to management on relevant issues or findings
• Analytical ability to interpret data and make recommendations
• Strong attention to detail with strategic thinking skills
• Teamwork-oriented with a focus on the customer
• Advanced proficiency in Excel and PowerPoint and proficiency in other desktop applications

Preferred Qualifications

 

Education

• MBA or Master’s degree

Experience

• 2 years of management or leadership experience

#LI-LYR
MGN530 2026-71631 2026

Here, our employees don’t just have jobs, they're building careers. That’s why we offer a comprehensive pay and benefits package that rewards employees for their contributions to our success, supporting all aspects of their well-being at every stage of life.


A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.


Get to Know Us Charter Communications provides superior communication and entertainment products for residential and business customers through the Spectrum brand. Our offerings include Spectrum Internet®, TV, Mobile and Voice. Beyond our connectivity solutions, we also provide local news, programming and regional sports via Spectrum Networks and multiscreen advertising solutions via Spectrum Reach. When you join our team, you’ll be keeping our customers connected to what matters most in 41 states across the U.S. Watch this video to learn more.

Grow Your Career Here We’re committed to growing a workforce that reflects the customers and communities we serve – providing opportunities for employment and advancement to all team members. Spectrum is an Equal Opportunity Employer, including job seekers with disabilities and veterans. Learn about Life at Spectrum.