Marketing Analytics Manager

This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future.

Are you passionate about turning complex marketing data into meaningful strategies that drive business growth? At Spectrum, you will evaluate marketing performance, define key metrics, and partner across teams to optimize campaigns for small, medium and large business segments. Your insights will shape actionable strategies and fuel impactful decision-making for our marketing and Go-To-Market teams.

How You’ll Make an Impact   

• Analyze sales and marketing performance across business segments, emphasizing incremental growth and efficiency
• Translate data-driven insights into prioritized actions for marketing and Go-To-Market teams
• Identify performance drivers, risks and opportunities across channels and programs, delivering insights for optimization
• Design and implement tests to drive incremental growth and track the effectiveness of multi-channel marketing program
• Define and monitor key performance indicators, including engagement, lead volume, conversion rate, sales and revenue
• Collaborate cross-functionally to develop annual targets, quarterly forecasts and scenario models

Working Conditions 

• Office environment

What You’ll Bring to Spectrum   

 

Required Qualifications   

 

Education  

• Bachelor’s degree in Marketing, Finance, Statistics or Economics

Experience   

• 3 years in Marketing, Sales, Business Intelligence or Strategic Planning
• 5 years of marketing experience

Skills   

• Proficient in marketing and sales channel principles, techniques and processes
• Aptitude for analyzing business trends and performance measurements with a history of developing and distributing reporting on a regular cycle
• Communicates results with clarity, confidence, and context tailored to Executive audience as well as the working Marketing teams
• Detail-oriented with the ability to manage large complex projects
• Proven organizational skills with the ability to succeed in a fast-paced, dynamic environment with limited supervision
• Proficient in Microsoft Word, Excel, PowerPoint and Outlook

 

Preferred Qualifications

 

Education

• MBA or Master’s degree preferred

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A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.


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