Marketing Director

Director of Global Marketing

About Us

At Salaera, we are driven by a passion to Enable Healthier Futures. Formed through the integration of Perma Pure and Maxtec, Salaera brings together more than 50 years of expertise in precision breath and gas technologies serving the healthcare, environmental, and industrial markets. As a company entering an exciting new phase of growth, Salaera offers the opportunity to help shape the future of a rapidly evolving organization. We are building on a strong legacy while advancing technologies that create a healthier world with every breath.

As part of Halma, a global group of companies focused on creating a safer, cleaner, and healthier future, our employees gain access to a broad network of expertise, resources, and career development opportunities that empower them to expand their skills and grow their careers all while helping shape technologies that make a meaningful difference around the world.

About the Role

The Director of Global Marketing serves as a key member of the leadership team, partnering closely with executive leadership to shape commercial priorities, strengthen market position, and build marketing into a clear driver of business growth.

This role will lead the company’s marketing function across OEM, distributor, direct sales, and emerging market opportunities. The ideal leader is equal parts strategist, operator, and builder — someone who can create the roadmap, establish priorities, align stakeholders, build scalable processes, and ensure marketing activity is directly tied to commercial objectives.

This is a hands-on leadership role for someone who enjoys creating structure, driving alignment, and turning strategy into execution across a diverse portfolio of highly technical products serving healthcare, life sciences, environmental monitoring, and industrial markets.

Location: Lakewood, NJ

Schedule: Remote on Mondays & Fridays and Onsite Tuesday through Thursday

Travel Expectations: ~25%

What Success Looks Like

Within the first 12 months, this person will:

• Build a clear company-wide marketing strategy aligned to business goals.

• Create stronger alignment between marketing, sales, product management, and leadership.

• Improve OEM, distributor, and direct sales support.

• Strengthen product marketing and go-to-market planning.

• Establish a disciplined campaign planning and reporting process.

• Improve website performance, lead generation, and customer engagement.

• Create a scalable framework for product content, customer resources, and future acquisitions.

• Build a high-performing marketing team with clear ownership and accountability.

What You’ll Do

Marketing Strategy & Commercial Growth

• Develop and own Salaera’s marketing strategy and annual roadmap.

• Align marketing priorities to company growth objectives.

• Identify opportunities to grow OEM, distributor, and direct revenue channels.

• Partner with leadership to support strategic initiatives, acquisitions, and market expansion.

• Champion the voice of the customer by bringing market insights, customer feedback, competitive intelligence, and commercial trends into strategic planning and business decisions.

• Translate business priorities into actionable marketing plans with measurable outcomes.

Product Marketing & Go-to-Market

• Lead positioning, messaging, and go-to-market planning across the Salaera portfolio.

• Translate complex technical products into compelling customer value propositions.

• Support product launches, portfolio expansion, and market development initiatives.

• Ensure marketing is closely aligned with product management and commercial priorities.

• Strengthen how Salaera communicates value across healthcare, environmental, industrial, and life science markets.

• Lead commercial go-to-market planning for new products, product refreshes, portfolio expansion, and strategic growth initiatives.

Communications & Brand

• Lead Salaera’s corporate communications and brand strategy.

• Maintain a consistent market position across all business units and channels.

• Develop thought leadership, customer education, and market-facing content strategies.

• Support communications by developing leadership messaging, presentations, town hall content, and communication frameworks that strengthen alignment across the organization.

• Partner cross-functionally with HR to maintain consistency between internal and external messaging.

• Guide the evolution of the Salaera brand as the company continues to grow and integrate acquisitions.

Sales, Distributor & OEM Enablement

• Strengthen marketing support for sales teams, distributors, and OEM partners.

• Develop programs, tools, and resources that help accelerate commercial growth.

• Ensure marketing investments are connected to measurable business outcomes.

• Partner closely with the Chief Commercial Officer to identify market opportunities and support key growth initiatives.

Digital Strategy, Website & Demand Generation

• Lead the strategic direction of Salaera’s digital ecosystem, with the website serving as a primary platform for commercial growth, product discovery, customer education, and distributor support.

• Own the long-term vision for the website and customer portal, ensuring both can scale with the business, support product expansion, improve the customer journey, and create a stronger digital destination for technical buyers, partners, and customers.

• Partner with agency and internal teams to guide website architecture, SEO, content strategy, product navigation, conversion paths, analytics, and ongoing optimization.

• Provide strategic direction for digital campaigns, social media, email marketing, paid media, marketing automation, and demand generation so channels work together to support business priorities and measurable commercial outcomes.

Team Leadership

• Lead and develop the marketing team.

• Create clear ownership, priorities, and operating rhythms.

• Manage agency and vendor relationships.

• Build scalable processes that support future growth.

• Foster a culture of accountability, collaboration, and continuous improvement.

• Own the marketing budget, resource planning, and external agency relationships, ensuring investment is aligned to business priorities and measurable outcomes.

What We’re Looking For

A leader who can quickly understand the business, create a plan, earn trust, and move the organization forward.

Someone who is comfortable with ambiguity, capable of building structure where it does not yet exist, and equally comfortable discussing strategy with executives or rolling up their sleeves to help the team execute.

This person should be independent, commercially minded, technically curious, and capable of translating complex products and markets into clear growth opportunities.

Ideal Background

You have likely led marketing in a technical B2B organization and are looking for the opportunity to build and shape a function with significant influence on commercial growth.

You’ll likely bring:

• Experience marketing complex products within medical devices, life sciences, healthcare, industrial technology, diagnostics, or engineered products.

• A strong foundation in product marketing, commercial marketing, and go-to-market strategy with a track record of connecting marketing investment to business growth.

• Experience supporting multiple routes to market, including OEM, distributors, channel partners, and direct sales.

• Demonstrated success building marketing functions, creating structure, and establishing scalable processes in growing organizations.

• Experience leading website strategy, digital customer experiences, customer portals, SEO, conversion optimization, and digital growth initiatives while effectively managing agency partners.

Strengthens Your Case

• Programs that have served OEM, distributor, and direct channels at once.

• Ownership of the full digital surface: website, customer experience, portals, conversion, and digital growth.

• Work spanning multiple business units, product lines, or acquired brands.

Why Join Us

Meaningful Work

Help shape a growing company serving healthcare, life sciences, environmental monitoring, and industrial markets.

Leadership Visibility

Partner closely with executive leadership and directly influence commercial priorities, market position, and growth strategy.

Build & Scale

Create structure, processes, and operating rhythms that can support future growth, acquisitions, and market expansion.

Collaborative Culture

Work with teammates who value humility, inclusion, visibility, engagement, and practical business impact.

Growth & Development

Build your career through hands-on experiences, cross-functional opportunities, and exposure to projects that help you expand your skills and accelerate your development.

Innovation & Impact

Work in an environment that values curiosity, continuous improvement, and turning ideas into meaningful outcomes.

Compensation & Benefits

Compensation will be based on skills, experience, internal equity, and market alignment. Benefits may include medical, dental, and vision coverage; 401K plan participation; paid time off; company holidays; and additional programs based on eligibility.