What are the responsibilities and job description for the Senior Partner Marketing Manager position at Sage?
Job Description
Our Value-Added Reseller (VAR) partners are central to Sage’s growth and how we bring our solutions to market. Partner Marketing exists to empower these partners by helping them market, sell, and grow with Sage more effectively and confidently. As Sage deepens its investment in the partner ecosystem, we’re also entering a new era defined by practical, trustworthy AI.
In this environment, the Partner Marketing team plays a pivotal role. We help partners understand and articulate the value of AI-powered advancements, develop co-marketing strategies that demonstrate real customer outcomes, and equip partners to compete and win in a rapidly evolving market. Together, we’re strengthening a partner ecosystem that accelerates pipeline, drives measurable results, and fuels growth for both partners and Sage.
A core part of this role is partner management - building strong, trusted relationships with our reseller partners and serving as a strategic marketing advisor they rely on. You will collaborate with partners to build insight-driven marketing plans, guiding them toward the most effective channels, tactics, and resources to maximize performance. You’ll support execution through campaigns-in-a-box, structured turnkey programs, performance dashboards, and continuous optimization
We’re looking for a Partner/Channel Marketer or Demand Generation Marketer with strong consultative skills and a data-driven, performance-focused mindset. You know how to earn credibility, identify underperformance early, influence outcomes, and turn insights into measurable improvement
Location: Hybrid - 3 days per week from either our Atlanta or Austin office.
Minimum Qualifications:
Sage helps small to medium-sized businesses to succeed with AI-powered Accounting & ERP software. Knowing that over 6M of our global customers depend on our solutions motivates us to keep innovating so they keep growing. Sage Copilot for Sage Intacct is a prime example: https://www.youtube.com/watch?v=1vRW5YfAeec
You'll have the opportunity to grow and develop your career at a stable, global SaaS company with products voted #1 in customer satisfaction for 10 consecutive years. Collaborate with globally diverse, customer-focused teams that embrace innovation, bold thinking, and impactful work. Our culture is built on doing the right thing—guided by our mantra and values: We do the Right thing: Human, Trust, Bold, and Simplify. We support flexible working and encourage giving back globally by offering every employee 40 paid volunteer hours per year to make a difference in our communities through Sage Foundation.
Key Responsibilities:
Our Value-Added Reseller (VAR) partners are central to Sage’s growth and how we bring our solutions to market. Partner Marketing exists to empower these partners by helping them market, sell, and grow with Sage more effectively and confidently. As Sage deepens its investment in the partner ecosystem, we’re also entering a new era defined by practical, trustworthy AI.
In this environment, the Partner Marketing team plays a pivotal role. We help partners understand and articulate the value of AI-powered advancements, develop co-marketing strategies that demonstrate real customer outcomes, and equip partners to compete and win in a rapidly evolving market. Together, we’re strengthening a partner ecosystem that accelerates pipeline, drives measurable results, and fuels growth for both partners and Sage.
A core part of this role is partner management - building strong, trusted relationships with our reseller partners and serving as a strategic marketing advisor they rely on. You will collaborate with partners to build insight-driven marketing plans, guiding them toward the most effective channels, tactics, and resources to maximize performance. You’ll support execution through campaigns-in-a-box, structured turnkey programs, performance dashboards, and continuous optimization
We’re looking for a Partner/Channel Marketer or Demand Generation Marketer with strong consultative skills and a data-driven, performance-focused mindset. You know how to earn credibility, identify underperformance early, influence outcomes, and turn insights into measurable improvement
Location: Hybrid - 3 days per week from either our Atlanta or Austin office.
Minimum Qualifications:
- 5 years of experience as a channel/partner marketing manager for software reseller partners OR demand generation marketing manager.
- Experience marketing B2B SaaS / software solutions (ERP solutions preferred)
- Demand marketing expertise including lead flow, campaign strategies and tactics.
- Experience tracking integrated campaign and funnel performance - from MQL through SQL - and using analysis to identify gaps, measure results, and optimize co-marketing programs
- Ability to build trusted, consultative partner relationships and influence adoption of marketing programs to deliver measurable results.
- Excellent cross-functional collaboration skills
- Creative problem-solving abilities and a bias for action.
- Effective communication skills, both written and verbal.
Sage helps small to medium-sized businesses to succeed with AI-powered Accounting & ERP software. Knowing that over 6M of our global customers depend on our solutions motivates us to keep innovating so they keep growing. Sage Copilot for Sage Intacct is a prime example: https://www.youtube.com/watch?v=1vRW5YfAeec
You'll have the opportunity to grow and develop your career at a stable, global SaaS company with products voted #1 in customer satisfaction for 10 consecutive years. Collaborate with globally diverse, customer-focused teams that embrace innovation, bold thinking, and impactful work. Our culture is built on doing the right thing—guided by our mantra and values: We do the Right thing: Human, Trust, Bold, and Simplify. We support flexible working and encourage giving back globally by offering every employee 40 paid volunteer hours per year to make a difference in our communities through Sage Foundation.
Key Responsibilities:
- Collaborate with US VAR partners to plan and execute co-marketing campaigns that drive demand and generate sales qualified opportunities (SQOs).
- Serve as the primary marketing contact for assigned VAR (value-added reseller) partners, fostering strong relationships and ensuring alignment with Sage’s strategic goals.
- Collaborate with Partner Sales, Product Marketing, and internal Performance Marketing teams to support partner marketing initiatives and campaigns.
- Provide strategic and consultative guidance to partners on marketing best practices, campaign execution, and performance optimization.
- Track, measure, and report on partner campaign performance and planned activities, including insights into what’s working well and where improvements are needed.
- Manage partner MDF (Market Development Funds) and ensure effective utilization and ROI.
- Support partner enablement through marketing content, tools, and training.
- Lead monthly and quarterly business reviews with partners and Sage Partner Sales Leadership to assess marketing impact and identify growth opportunities.
- Stay current on industry trends and competitor activities to inform partner strategies.
- Competitive annual bonuses
- Comprehensive health, dental, and vision coverage
- 401(k) retirement match (100% matching up to 4%)
- 32 days paid time off (22 personal days & 10 national holidays)
- 18 weeks of paid parental leave (offered 1 year after the start date)
- Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)
- Sage Foundation: 5 days paid yearly to volunteer
- $5,250 tuition reimbursement per calendar year starting 6 months after the hire date
- Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)
Salary : $5,250