Director, Global Partner Engagement & Activation

Job Description

As Global Partner Engagement & Activation Director, you will own the strategic frameworks that define how Sage engages, activates, and scales its global partner ecosystem. You will set the global partner messaging

foundation, drive partner engagement and activation at scale, build powerful listening vehicles, and translate insight into industry go-to- market execution through partnerships, accelerating partner led growth and measurable

impact

• Lead cross-functional collaboration with Sales, Marketing, Product, Enablement, and Events, driving message coherence, eliminating duplication, and elevating the overall partner experience.
• Serve as the executive owner and central orchestration point for all outbound partner
  
  
  
  
  
  

engagement, ensuring alignment with Sage’s corporate narrative, partner strategy, and

commercial priorities.

• Set the strategic direction and governance for a unified, scalable partner engagement
  
  
  
  
  
  

framework that is adopted consistently across all Sage business units.

• Act as the executive advocate for the partner voice internally & externally, ensuring
  
  
  
  
  
  

engagement reflects partner needs, market realities, and the commercial context in

which partners operate.

• Oversee the development of an integrated partner engagement calendar, ensuring
  
  
  
  
  
  

global visibility, prioritisation, and cadence of high-impact messaging.

• Provide editorial and strategic leadership for content creation, ensuring all partner
  
  
  
  
  
  

engagement reinforces Sage’s value proposition, sharpens partner understanding, and

increases engagement.

• Establish and govern measurement frameworks to assess engagement performance,
  
  
  
  
  
  

leveraging partner feedback, engagement analytics, and data-driven insights to

continuously optimise.

• Shape and influence the evolution of Sage’s partner portal and digital channels,
  
  
  
  
  
  

ensuring they serve as modern, frictionless, high-value communication platforms.

• Build & deliver external executive engagement and closed loop process: Ensure
  
  
  
  
  
  

alignment, sequencing, logistics, and stakeholder coordination, translating executive

messages into clear, high-impact internal narratives that reinforce the partner strategy

across the organization

Requirements:

▪ Strong understanding of industry led go to market models and partner driven growth driven

environment.

▪ Demonstrated ability to shape strategy, influence senior stakeholders, and drive alignment

across complex cross functional teams.

▪ Extensive experience leading B2B engagement and messaging at a strategic level, within a

partner, channel, or ecosystem driven environment.

▪ Strong understanding of industry-led go-to-market models and partner driven growth led go

to market models and partner driven growth-led go-to-market models and partner-driven

growth

▪ Demonstrated ability to shape strategy, influence senior stakeholders, and drive alignment

across complex cross functional teams.

▪ Exceptional Executive level stakeholder influence and strategic storytelling capability level

stakeholder influence and strategic storytelling capability-level stakeholder influence and

strategic storytelling capability

▪ Proven success operating within a matrixed, global organisation, balancing regional needs

with global consistency.

▪ Deep understanding of partner ecosystems, sales enablement, and Go-To-Market models,

with the ability to translate commercial strategy into impactful partner messaging.

▪ Strong leadership, prioritisation, and decision-making capabilities, with a track record of

delivering high-quality outcomes in fast-paced, high-visibility environments.

Preferred:

Technical / professional qualifications:

▪ AI proficiency for business strategy

▪ Partner Marketing, Messaging & Executive Engagement

▪ Cloud/AI Skills

▪ Cross-functional management

▪ Social Media/Communications Modality

▪ Extensive Direct Channel/Partner engagement

▪ Education- BA/BS Required

▪ ISV and Build GTM Experience

Perks? We have plenty.

• Competitive salaries that landed us top 5% of similar sized companies (according to Comparably)
• Comprehensive health, dental and vision coverage
• 401(k) retirement match (100% matching up to 4%)
• 32 days paid time off (21 personal days, 10 national holidays, 1 floating holiday)
• 18 weeks paid parental leave for birth, adoption or surrogacy offered 1 year after start date
• 5 days paid yearly to volunteer (through Sage Foundation)
• $5,250 tuition reimbursement per calendar year starting 6 months after hire date
• Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)
• Library of on demand career development options and ongoing training offerings
  
  
  
  
  
  

Dig deeper about who we are:

• Who is Sage: https://www.sage.com/en-us/company/about-sage/
• Life at Sage: https://www.sage.com/en-us/company/careers/
• Our Values & Behaviors: https://www.youtube.com/watch?app=desktop&v=vt5JXf-Gwno&feature=youtu.be
• How we make a difference: https://www.sage.com/en-us/company/sage-foundation/
• Sage Business Cloud - SaaS for Every Business: https://www.sage.com/en-us/products/